BC STARTUP
Saved by @ThomassRichards

People who want to switch on growth for their startups or marketing professionals ask me what to read to get their thinking up. Here's a thread of some books and blogs I read

 When you read these, it's important to focus on the principles and not the exact strategy. Copying and pasting what someone else has done is not a guarantee that it'll work
Books:

1. Nir Eyal - Hooked: How to build habit-forming products.

Nir writes about the psychology of human behaviour with digital and physical products and shares real-life examples of how you can engage, nudge and encourage your customers to keep using your product
2. Ryan Holiday - Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Ryan writes how boring simple advertising is and what growth hackers need to do/take advantage of to be truly unique and to switch things up
3. Gabriel Weinberg and Justin Mares - Traction: A Startup Guide to Getting Customers.

Gabriel and Justin focus on channels you can lever to acquire and retain customers. This book is a guide if you have no clue how to approach customer acquisition. It's an inexhaustive list tbh
4. Seth Godin - Permission Marketing

The OG Seth Godin writes about how to market to potential customers by taking permission. People now know when they're being sold stuff and your marketing tactics are probably boring and not working
5. Seth Godin -All Marketers Are Liars

Seth writes again about how marketers can craft stories that appeal to different groups of people. Stories are important and people often tell themselves stories before they buy products or in this case, sign up for your startup
You should actually just read everything Seth Godin has written. Books and blog here

https://t.co/AcyDXS4W1d
The Growth Handbook from Intercom. Intercom brings together leaders from the world's largest companies sharing advice on how to grow your business. An absolute great read

https://t.co/bKVPiMF6IN
Now, to a list of Blogs. There's not a lot of Africa-focused stuff as you might have seen in this list. Again, focus on principles and adapt them to your situations, not copy and paste.
1. My Blog. I write strategy, answer questions, go in-depth on channels. There's easily 20 blog posts here. I hope to do at least 12 this year starting today :)

https://t.co/8FVsQoKRCf
2. Hiten Shah. Hiten is the founder of Crazy Egg, Kissmetrics and Quicksprout. He writes a lot about the SaaS business so if you're building a subscription service, you should read Hiten

https://t.co/KSVxd40uRE
3. Andrew Chen. Andrew is ex-VP of Growth at Uber. Andrew writes about network effects, building teams and a lot about cycles of growth

https://t.co/8QdX2TpT82
Andrew's most-awesome article for me is this. Even though I don't like this hacker term :)

https://t.co/Zu75T80pBG
OKDork by Noah Kagan. Noah is Chief Sumo at Sumo Group, led growth at Mint and worked at Facebook and Intel.

Noah writes a lot of actionable advice for growing waitlists, building brands, outreach and partnerships, etc.

https://t.co/G1KZEF3pDQ
My favourite social media scheduling tool, Buffer, has an amazing resource. They've got books, blog posts, video tutorials and a ton of stuff if you need to get better at social media and digital marketing. An absolutely insightful read every time

https://t.co/fh0oJMBkCK
VC Firm First Round has Review. The best thing about Review is that it's written together with people actually doing marketing stuff every day of their lives. Here's the PR & marketing category

https://t.co/UGPUAPLB2e
Elizabeth Yin, GP at Hustle Fund and ex-500Startups partner writes building startups, marketing funnels all of that good stuff for people who want to build technology companies

https://t.co/q5CbmDYgPw
Growth Hackers' Growth Studies.

Community for growth people put together these growth studies from companies like Stripe, Tinder and AirBnB. Again, the principles matter the most.

https://t.co/itX2ene5N8
A random interesting article about Chamath, who used simple growth tactics to explode Facebook's userbase and achieve higher retention. Anyone building anything social should actually just copy and paste this :)

https://t.co/v17DxE6Oa2
I like reading NFX because they're always posting secrets lmao

https://t.co/lyz0ywD39E
Almost forgot Brian Balfour who was ex-VP of Growth at Hubspot. Imagine building stuff for marketing people and capturing them best.

https://t.co/SCeVi85orW
Connie Chan, Silicon Valley's China whisperer writes about e-commerce and social in China and SE Asia. I think that's the future of technology anyways so read Connie if you want to predict the future of Instagram

https://t.co/dCMs5cUb6U
Yemi Johnson, former hotelsng COO. Yemi never write since 2019 but we forgive him. Read anything anybody from marketing at hotelsng writes sha. That's an industry rule-of-thumb. I don't make these rules.

https://t.co/RRZq0cmV0f
Nneka Ngene writes teardowns of some of your favourite Nigerian startups here. She's done Paystack, Kuda, Piggyvest and a ton of stuff on marketing channels. I can't seem to find her handle

https://t.co/vXsoe3ltvP
@ebose__ writes stuff on SaaS, Conversion Rate Optimisation and SEO

https://t.co/IwHcAlkb7K
You should absolutely subscribe to @oluremi_x's newsletter. If you've heard of Naturalgirlwigs, she did that

https://t.co/z6C0YjmSNs
There's a growth community for Africans on Telegram. You can message @pheekayo our supreme leader for the link
After reading all these things sha, the best way to learn is by doing the work and making mistakes. Goodluck everyone :)

More from Startup

Jesse Pujji
Jesse Pujji
@jspujji
Starting a company is hard.

The hardest part: the euphoric ups followed by the VICIOUS downs

I wasn’t satisfied that this was “the way it had to be”

I started digging. Worked with a coach. Read books

Here’s the #1 I learned to fight the ups and downs

I do it daily 👇🏽👇🏽👇🏽

1/ First, let’s back up.

One thing entrepreneurs all have in common is that we are HUMAN.

Newsflash: Humans weren’t designed to be happy. We were designed for one thing: survival.

Now if you were designing an animal to survive, what are some things you may give it?

2/ How about an alert system?

Something to let them know they should be careful or stop doing something: EMOTIONS

Fear - what wants to be paid attention to?
Anger - what wants to be stopped?
Sadness - what wants to be let go?
Joy - what Wants to be celebrated?

What else?

3/ You’d want this animal to be able to use these emotions and quickly spot threats.

In fact, humans are built to walk into a room and first pay attention to anything that could harm them!

But these days, we don’t often experience threats aren’t to our physical survival…
STARTUP
JK MOLINA
JK MOLINA
@OneJKMolina
How I created a six figure business by only writing tweets in a third world country.

A thread on how a razor and $50 changed my life:


I'm by no means special, I'm actually stubborn as fuck.

English isn't my first language.

For months I just lurked Twitter not doing anything.

It was not until an opportunity literally fell in my lap that I decided to take it.

But here's how I did it (and how you can too):

The funniest part of the story is how I did literally nothing for months on Twitter.

Just write, write, write.

Meanwhile, I saw everyone winning.

"I made $100k last year!"

"I made $50k last month!"

"This tweet made me $1,000!"

I started asking questions:

"How the fuck do you make $50k in a month?"

"Clients? How do you get your first client?"

"What would my clients even pay for?"

Then I kinda put it aside and kept writing tweets.

100 followers, then 1k, then 2k then 10k and it all went pretty well

One problem tho:

I loved it.

I really did. Writing is so fucking dope to me.

But I haven't make a single cent from it.

Zero.

"Follow your passion" seemed like bullshit, until it hit me:
STARTUP
Advertisement
Barrett O'Neill
Barrett O'Neill
@barrettjoneill
11 pricing strategies so effective customers will line up to pay you:

Price Anchoring:

Anchoring is a psychological bias that overemphasizes the first piece of information received.

Here's how its used:

Sellers show prospects a high number and then follow it up with a lower price to increase perceived value.

More value = more sales


Decoy Pricing:

It's common to see pricing options that comes in three's.

One of the options is a "decoy" or a fake designed to increase sales of a cheaper plan.

For example:

The presence of the £1680 plan increases the sales of the £560 because its relatively cheaper.


Freemium Pricing:

Companies allow partial use of their products in exchange for creating an account.

Typically, top features are restricted or the user cannot have their experience ad free.

Free versions are effective at "warming up" prospects to become paid users.


Price Reframing:

Divide the monthly or annual prices by the number of days in that period to show the daily price, or smallest number possible.

Also, compare pricing to everyday objects like a cup of coffee to make bigger costs more palatable.

Lower number = less friction.
STARTUP
Tyler Swartz
Tyler Swartz
@SWARTZcenter
1/ Pro Tip: Best way to find a job at a startup…

Hint: it doesn’t start with a job board…

a thread

2/ Go to @crunchbase and set up a filter for the following:

1. Amount raised: $5M - $10M
2. Announced on: today - 3 days ago
3. Headquarters location: your preference
4. Investor Name: @Accel, @Greycroftvc, @Sequoia, @a16z etc...

It should look something like this.


3/ When a company raises money… they are going to use the capital to build out their team.

It isn’t rocket science!

4/ When successful venture firms with track records like, @Accel, @Greycroftvc, @Sequoia, @a16z sink money into a startup. Their chance of success increases astronomically.

5/ Filtering for recent fundraising allows you to get a pulse for when a company is going to add positions to their job board (if they haven’t already)
STARTUPS , STARTUP
Florian K\xf6ssler
Florian Kössler
@studentofcycles
1/ "Inflation is dead!"

"We can print as much money as we want!"

"Don’t worry about it, there will never be any inflation!"

Time to take a closer look. 👇


2/ First, a few definitions:

Inflation measures how much more expensive a basket of goods and services has become over a certain period, usually a year.

Looking at the US and Europe the numbers don’t look too bad.

But wait there is more ;)


3/ As Winston Churchill once said:

The only statistics you can trust are those you falsified yourself.”

Over the past decades the government changed the way how to measure inflation several times to give you the expression there is nothing to worry about.

4/ If we calculate inflation the same way as in the 80ies or 90ies, it is at least double the amount!


5/ But there is more....

The Chapwood Index reflects the true cost-of-living increase in America. It reports the unadjusted actual cost and price fluctuation of the top 500 items on which Americans spend their after-tax dollars in the 50 largest cities in the nation.
STARTUP

You May Also Like

Jaya_Upadhyaya
Jaya_Upadhyaya
@Jayalko1
DODDA GANAPATHI, BENGALURU
#karnatakatemples

Dodda in Kannada means big. Sri Ganesha here is 18 ft tall in height and 16 ft wide. Dodda Ganesha is also known as Shakthi Ganapathi and Satya Ganapathi.

It is said that Kempe Gowda, the founder of Bengaluru, saw a rock here.


The rock had engravings of Ganesha. His sculptors cut the Ganesha murti from that single rock. Later, a shrine was built around the Ganesh murti.

It is believed that Dodda Ganapathi is the protector of Bengaluru. All auspicious events start by praying to Him.


Benne Alankara is the most famous festival here when about 100 kg of butter is coated over Ganapathi every four years and the rich prasad is offered to the worshippers.

Ganesha is also covered in cream colour and is decorated with golden laces and buttons
@GampaSD


The Dodda Ganapathi murti is believed to be still growing in size, especially towards right.

The weavers from old Bengaluru tie a coconut to their looms before starting work. When the work is completed, they break 100 coconuts here along with the one tied on the loom.
ALL
WAKE UP AUSTRALIA WAKE UP
WAKE UP AUSTRALIA WAKE...
@WakeAustralia
Facebook originally a CIA program called "LifeLog".
LifeLog, via DARPA, terminated on Feb 4th, 2004.
Facebook was launched on Feb 4th, 2004.
Many of the LifeLog team became execs at FB.
Zuckerberg is a figurehead.
CIA allowed Cambridge to help Trump win

https://t.co/enzOXDCogV


Pentagon Kills LifeLog
BUSINESS
Advertisement
Ramsay Rippers \U0001f354
Ramsay Rippers 🍔...
@RamsayRippers
🧵EMA + VWAP STRATEGY

Every trader has a go-to strategy that works best for them. My trading is all about keeping it simple stupid and revolves around two indicators - Exponential moving averages and vwap.

Here's the strategy that I utilize on nearly 80% of my trades.

👇

What are Exponential Moving Averages?

EMA's are a type of moving average that places a greater weight on more recent data points.

8EMA = Exponential Moving Averages of the last 8 candle closing prices.

EMA's adjust with respect to chart time frame.

What is VWAP?

Volume Weighted Average Price - A key intraday indicator in my trading that offers the true average price based on price & volume.

Calculation: (Price x # of shares traded) / total shares traded

EMA's I use

- 8
- 21
- 50

While I do utilize the 50EMA, the 8 & 21 EMA are most important for this strategy. Some people use the 9 and 20 which are essentially the same thing. REMEMBER: EMA'S adjust with respect to time frames.

A+ Set Up Criteria - (What I look for)
STRATEGY
\u0936\u094d\u0930\u0940\u092e\u093e\u0932\u0940 \u0939\u093f\u0924\u0947\u0936 \u0905\u0935\u0938\u094d\u0925\u0940
श्रीमाली हितेश अवस्थी...
@HiteshAwasthi89
Stambheshwar Mahadev Temple, Kavi Kamboi, Bharuch, Gujarat

Stambheshwar Mahadev is a Hindu Temple dedicated to Bhagwan Shiva, located in Kavi Kamboi in Bharuch District District of Gujarat, India. The Temple is about 150 years old. 1/n


The Temple is also known as the Submerging temple. The Temple is flanked by the Arabian Sea on one side and the Bay of Cambay on the other side.

As per legend, Tarakasura troubled the common people, sages and devas a lot. 2/n


Hence, Bhagwan Kartikeya k!lled him, but later he felt guilty for killing a demon who was a great devotee of Shiva. He went to Prabhu Vishnu and told about his guilty. Bhagwan Vishnu advised him to install a Shiva Linga to get relief from the sin. 3/n


As advised, he installed the Shiva Linga in this place and prayed to Bhagwan Shiva to forgive his sin.
The temple is located in Kavi Kamboi between the shores of Bay of Cambay and the Arabian Sea. This Temple is very simple temple in terms of architecture. 4/n


Every day, during the high tide hours, the temple submerges, and when the tide level becomes normal, the temple reappears again. The Temple houses a 4 feet high Shiva lingam. The Lingam can be seen during low tide. The visit to the temple should be planned in such a way that..5/n
ALL
Patrick McKenzie
Patrick McKenzie
@patio11
So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.


The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.
CRYPTO