Last week I got a link from Ahrefs (domain authority 90). Huge SEO win!

But it didn’t just happen. I had to make it happen.

Here’s how I did it.

A month ago Ahrefs published an article about the best marketing newsletters.

As soon as I saw it, I knew Zero to Marketing had to be in there!
There was just one problem.

I had to pitch @timsoulo, a guy who writes posts like this one 😅

So what I did was I kept a patient eye on him on Twitter, waiting for an opening.
Act 1 - The foot in the door
Act 2 - The proposal
Act 3 - The objection
Act 4 - The counter
Act 5 - The shortcut
Luckily for me Tim liked the pitch!

And after a few days they added my newsletter to the article 🤩
As your site becomes more popular it *might* start getting links organically.

But until then you need to get out of your comfort zone and promote it because no one else will do it for you!

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"I really want to break into Product Management"

make products.

"If only someone would tell me how I can get a startup to notice me."

Make Products.

"I guess it's impossible and I'll never break into the industry."

MAKE PRODUCTS.

Courtesy of @edbrisson's wonderful thread on breaking into comics –
https://t.co/TgNblNSCBj – here is why the same applies to Product Management, too.


There is no better way of learning the craft of product, or proving your potential to employers, than just doing it.

You do not need anybody's permission. We don't have diplomas, nor doctorates. We can barely agree on a single standard of what a Product Manager is supposed to do.

But – there is at least one blindingly obvious industry consensus – a Product Manager makes Products.

And they don't need to be kept at the exact right temperature, given endless resource, or carefully protected in order to do this.

They find their own way.
Still wondering about this 🤔


save as q
Moderna CEO Stephane Bancel was previously CEO of bioMerieux in France from 07-10.

Alain Merieux, who owns bioMerieux, was instrumental in the creation of the Wuhan Institute of Virology P4 Lab.

The same people who helped create the virus, also helped to create the vaccines...


Moderna partnered with French Pasteur Institute in 2015 to develop mRNA vaccine technology.

Pasteur Institute partnered with the Wuhan P4 Laboratory in 2017 along with the Merieux Foundation to study emerging viruses...
https://t.co/yFsHwrNYaK
https://t.co/9M5lydBKhM


Nobel prize winning scientist Luc Montagnier asserts that Sars-Cov-2 is man-made and originated from the Wuhan Institute of Virology.

Montagnier did extensive work with the Pasteur Institute in France which was partnered with the Wuhan P4.

Merieux Foundation & the Chinese government have worked together since 1965, and partnered to study emerging pathogens in Africa in 2015.

Their research included "PATHOGENS CARRIED BY BATS" that provoke respiratory diseases.

🚨🚨🚨
https://t.co/gVwpT0ssqI