Master psychology and you can sell anything.

But most people don't know where to start.

8 books that will teach you how people think (so you can 3x your sales):

1. Sapiens by Yuval Noah Hurari

Lessons & Insights:
• Belief in collective myths is the defining attribute of humanity (corporations, governments, society)
• Telling a story other ppl believe is the ultimate superpower. All successful founders have this power.
2. How Minds Change by David McRaney

Lessons & Insights:
• Get someone to see you as "us" and not "them" and you can change their mind about anything
• A good story overcomes fears / uncertainties / doubts. We don’t prepare a rebuttal when engaged in a story.
3. Blindsight by Matt Johnson and Prince Ghuman

Lessons & Insights:
• We buy with emotions then rationalize with logic
• Our lived experience is a story of reality, told by our senses
• Facts are less important than the story we experience: “We eat the menu, not the food”
4. How To Change by Katy Milkman

Lessons & Insights:
• Familiarity breeds habits
• Tremendous willpower comes from good habits that keep us on track
• Most powerful way to start something new: Change your internal story
5. Evolutionary Ideas by Sam Tatam

Lessons & Insights:
• Evolutionary thinking steals new ideas from other domains
• And it's the most efficient way to innovate.
• Behavioral science gives us a framework to easily find and steal ideas from other domains
6. Influence by Robert Cialdini

Lessons & Insights:
• Scarcity motivates us to act
• We believe people we think are "like us"
• If someone does us a favor we want to return it
• We crave consistency: We feel good when we do what we say
7. Nudge by Richard Thaler and Cass Sunstein

Lessons & Insights:
• Nudges are small changes for small improvements in decision-making
• Stack nudges for big improvements
• Defaults are powerful: Default users to the choice you want them to make
8. The Adweek Copywriting Handbook by Joseph Sugarman

Lessons & Insights:
• Copy + design sets the context of your offer
• Copywriting is how you use your knowledge of psychology
• Each line of copy has 1 job: To drive the reader to the next line
TLDR;

8 books to teach you more about how people think than a $120k MBA:
1. Nudge
2. Sapiens
3. Blindsight
4. Pre-suasion
5. How to Change
6. Evolutionary Ideas
7. How Minds Change
8. The Adweek Copywriting Handbook
That's a wrap!

If you like nerding out on:
- Digital marketing
- Growth strategies
- Customer psychology

then you'll want to give me a follow @kennysmithnanic

And if you liked this, please retweet the first tweet below: https://t.co/1kTAcTnxq2

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**Thread on Bravery of Sikhs**
(I am forced to do this due to continuous hounding of Sikh Extremists since yesterday)

Rani Jindan Kaur, wife of Maharaja Ranjit Singh had illegitimate relations with Lal Singh (PM of Ranjit Singh). Along with Lal Singh, she attacked Jammu, burnt - https://t.co/EfjAq59AyI


Hindu villages of Jasrota, caused rebellion in Jammu, attacked Kishtwar.

Ancestors of Raja Ranjit Singh, The Sansi Tribe used to give daughters as concubines to Jahangir.


The Ludhiana Political Agency (Later NW Fronties Prov) was formed by less than 4000 British soldiers who advanced from Delhi and reached Ludhiana, receiving submissions of all sikh chiefs along the way. The submission of the troops of Raja of Lahore (Ranjit Singh) at Ambala.

Dabistan a contemporary book on Sikh History tells us that Guru Hargobind broke Naina devi Idol Same source describes Guru Hargobind serving a eunuch
YarKhan. (ref was proudly shared by a sikh on twitter)
Gobind Singh followed Bahadur Shah to Deccan to fight for him.


In Zafarnama, Guru Gobind Singh states that the reason he was in conflict with the Hill Rajas was that while they were worshiping idols, while he was an idol-breaker.

And idiot Hindus place him along Maharana, Prithviraj and Shivaji as saviours of Dharma.