Twitter has 206 million users.

But 99% of them are following the wrong people.

Here are 21 must-follow accounts who give incredible value for free:

Who: @KateBour

• Marketing psychology
• Customer research

Fave thread:
https://t.co/Vhk4Vx8gVf
Who: @jaimeschmidt

• Investing
• Building wealth
• Running a successful business

Fave thread:
https://t.co/gpfpVKK27c
Who: @kaleighf

• Good writing
• Content strategy
• Ecommerce & retail tech

Fave thread:
https://t.co/2g6mWm91cQ
Who: @angjiang

• Compressed ideas
• One-liners to blow your mind

Fave tweet:
https://t.co/Qv2v33Uw5w
Who: @ccmarce_writes

• Advertising
• Digital marketing
• Bite-sized marketing teardowns

Fave thread: https://t.co/ilxqrz2pXi
Who: @lijin18

• Web3
• Investing

Fave thread:
https://t.co/ok5HWmQiUi
Who: @AmandaMGoetz

• Marketing
• Being a CEO
• Entrepreneurship

Fave tweet:
https://t.co/rO6ZlAQcMI
Who: @janetmachuka_

• Marketing
• Social media & community

Fave tweet:
https://t.co/oX9k518lVh
Who: @The_MMW

• Building wealth
• Managing your money wisely

Fave thread:
https://t.co/TOnDaelwoe
Who: @brianne2k

• Marketing
• Pop culture
• Social media

Fave tweet:
https://t.co/EuiGa7Kxad
Who: @dunkhippo33

• VC
• Startups
• Leadership

Fave thread:
https://t.co/CF6L0DQH75
Who: @anafabrega11

• Learning
• Future of education

Fave tweet:
https://t.co/rJlmQ0SX1R
Who: @ThatChristinaG

• Community
• Marketing
• Media

Fave tweet:
https://t.co/8cLQdjZ0qc
Who: @myfriendjanine

• VC & partner
• SaaS tech founder
• Hype woman for founders

Fave thread:
https://t.co/0u8sYfDVeZ
Who: @shausterweiss

• Health
• Relationships

Fave thread:
https://t.co/oIPrdrwzNy
Who: @ChiThukral

• Social media
• Content & creativity
• Funny takes on marketing & trends

Fave tweet:
https://t.co/BV8GFxN3JH
Who: @mdeziel

• Writing & creativity
• Content marketing strategy
• Literally wrote the book on content

Fave tweet:
https://t.co/PgZgUQEGUC
Who: @stephsmithio

• Business strategy
• Modern remote work
• Hosts an amazing podcast

Fave tweet:
https://t.co/Zza9DehCo3
Who: @AmaliaEFowler

• Marketing & PPC
• People management

Fave thread:
https://t.co/BihLUyCgsF
Who: @TheJennyLi

• Social media strategy
• Marketing KPIs

Fave tweet:
https://t.co/FBg6cEUxQR
Who: @aprildunford

• Product marketing
• Marketing strategy

Author of "Obviously Awesome" — easily the most influential marketing positioning book today.

Fave thread:
https://t.co/9OwoIvLbDb
And I may as well shamelessly promote myself:

@amandanat

• Marketing
• Content strategy
• Food tips (I'm also a trained chef)

My most recent thread:
https://t.co/a9N4Rd0ERf

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I'm going to do two history threads on Ethiopia, one on its ancient history, one on its modern story (1800 to today). 🇪🇹

I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. 🇪🇹 (sub-thread):


The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC 🇪🇹


Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. 🇪🇹


References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". 🇪🇹
Great article from @AsheSchow. I lived thru the 'Satanic Panic' of the 1980's/early 1990's asking myself "Has eveyrbody lost their GODDAMN MINDS?!"


The 3 big things that made the 1980's/early 1990's surreal for me.

1) Satanic Panic - satanism in the day cares ahhhh!

2) "Repressed memory" syndrome

3) Facilitated Communication [FC]

All 3 led to massive abuse.

"Therapists" -and I use the term to describe these quacks loosely - would hypnotize people & convince they they were 'reliving' past memories of Mom & Dad killing babies in Satanic rituals in the basement while they were growing up.

Other 'therapists' would badger kids until they invented stories about watching alligators eat babies dropped into a lake from a hot air balloon. Kids would deny anything happened for hours until the therapist 'broke through' and 'found' the 'truth'.

FC was a movement that started with the claim severely handicapped individuals were able to 'type' legible sentences & communicate if a 'helper' guided their hands over a keyboard.