Twitter has 206 million users.

But 99% of them are following the wrong people.

Here are 21 must-follow accounts who give incredible value for free:

Who: @KateBour

• Marketing psychology
• Customer research

Fave thread:
https://t.co/Vhk4Vx8gVf
Who: @jaimeschmidt

• Investing
• Building wealth
• Running a successful business

Fave thread:
https://t.co/gpfpVKK27c
Who: @kaleighf

• Good writing
• Content strategy
• Ecommerce & retail tech

Fave thread:
https://t.co/2g6mWm91cQ
Who: @angjiang

• Compressed ideas
• One-liners to blow your mind

Fave tweet:
https://t.co/Qv2v33Uw5w
Who: @ccmarce_writes

• Advertising
• Digital marketing
• Bite-sized marketing teardowns

Fave thread: https://t.co/ilxqrz2pXi
Who: @lijin18

• Web3
• Investing

Fave thread:
https://t.co/ok5HWmQiUi
Who: @AmandaMGoetz

• Marketing
• Being a CEO
• Entrepreneurship

Fave tweet:
https://t.co/rO6ZlAQcMI
Who: @janetmachuka_

• Marketing
• Social media & community

Fave tweet:
https://t.co/oX9k518lVh
Who: @The_MMW

• Building wealth
• Managing your money wisely

Fave thread:
https://t.co/TOnDaelwoe
Who: @brianne2k

• Marketing
• Pop culture
• Social media

Fave tweet:
https://t.co/EuiGa7Kxad
Who: @dunkhippo33

• VC
• Startups
• Leadership

Fave thread:
https://t.co/CF6L0DQH75
Who: @anafabrega11

• Learning
• Future of education

Fave tweet:
https://t.co/rJlmQ0SX1R
Who: @ThatChristinaG

• Community
• Marketing
• Media

Fave tweet:
https://t.co/8cLQdjZ0qc
Who: @myfriendjanine

• VC & partner
• SaaS tech founder
• Hype woman for founders

Fave thread:
https://t.co/0u8sYfDVeZ
Who: @shausterweiss

• Health
• Relationships

Fave thread:
https://t.co/oIPrdrwzNy
Who: @ChiThukral

• Social media
• Content & creativity
• Funny takes on marketing & trends

Fave tweet:
https://t.co/BV8GFxN3JH
Who: @mdeziel

• Writing & creativity
• Content marketing strategy
• Literally wrote the book on content

Fave tweet:
https://t.co/PgZgUQEGUC
Who: @stephsmithio

• Business strategy
• Modern remote work
• Hosts an amazing podcast

Fave tweet:
https://t.co/Zza9DehCo3
Who: @AmaliaEFowler

• Marketing & PPC
• People management

Fave thread:
https://t.co/BihLUyCgsF
Who: @TheJennyLi

• Social media strategy
• Marketing KPIs

Fave tweet:
https://t.co/FBg6cEUxQR
Who: @aprildunford

• Product marketing
• Marketing strategy

Author of "Obviously Awesome" — easily the most influential marketing positioning book today.

Fave thread:
https://t.co/9OwoIvLbDb
And I may as well shamelessly promote myself:

@amandanat

• Marketing
• Content strategy
• Food tips (I'm also a trained chef)

My most recent thread:
https://t.co/a9N4Rd0ERf

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"I really want to break into Product Management"

make products.

"If only someone would tell me how I can get a startup to notice me."

Make Products.

"I guess it's impossible and I'll never break into the industry."

MAKE PRODUCTS.

Courtesy of @edbrisson's wonderful thread on breaking into comics –
https://t.co/TgNblNSCBj – here is why the same applies to Product Management, too.


There is no better way of learning the craft of product, or proving your potential to employers, than just doing it.

You do not need anybody's permission. We don't have diplomas, nor doctorates. We can barely agree on a single standard of what a Product Manager is supposed to do.

But – there is at least one blindingly obvious industry consensus – a Product Manager makes Products.

And they don't need to be kept at the exact right temperature, given endless resource, or carefully protected in order to do this.

They find their own way.