THREAD: 10 significant lies you've been told about marketing:
— Growth Tactics (@GrowthTactics) February 9, 2021
On email marketing, ads, and referrals.
The topic this week: Marketing for Creators 101
@austinschless and I have put together a list of 26 tips, threads, and people to follow to level up your marketing👇
The $0 marketing store
— Sahil Patel (@_Sahil_oo7) February 13, 2021
A thread \U0001f447
[THREAD] How To Successfully Launch A Startup, Inverted
— Nicolas Cole (@Nicolascole77) February 11, 2021
1/ Mention the incumbent in all of your marketing materials. That way, everyone knows you\u2019re 2nd best.
When you're an underdog, you find innovative ways to get stuff done.
— Jamie (@jamierusso) January 2, 2021
For solo-creators with $0 marketing budgets, start by building an audience-first product.
1. Build an audience
2. Create a product
3. Scale the solution
\U0001f9f5\U0001f447 mini-thread
I've got some marketing tips for you.
— Josh Spector (@jspector) December 8, 2020
In one-sentence concepts.
THREAD \U0001f447\U0001f447\U0001f447
Look at the images below. See how you're naturally drawn towards the call to action?
— Julian Shapiro (@Julian) November 13, 2020
Decades of (marketing) psychology has shown that our eyes follow the eyes of others.
Heard a few folks say they saw a ~15% conversion boost from this \U0001f914 pic.twitter.com/k12nBwQcez
Have spent my entire life in B2C marketing.
— Austen Allred (@Austen) November 10, 2020
Need to transition to figure out B2B.
Link me to your best books/articles/resources.
While everyone called influencer marketing a fad...
— Ian Borthwick (@ianrborthwick) August 18, 2020
...a 19 year old created the $1.3B Gymshark empire.
Thread \U0001f447\U0001f447\U0001f447
- 23 Lessons on Copywriting and Marketing -
— Dickie Bush \U0001f6a2 (@dickiebush) August 18, 2020
Insights from the 30-minute masterclass conversation between @oliviercantin and @amlewis4.
You could spend weeks pretending to learn copywriting, or you could listen to this episode.
[THREAD]
A few weeks ago I got an email from a newsletter subscriber, Max.
— Harry's Marketing Examples (@GoodMarketingHQ) August 3, 2020
He told me about this new marketing tactic he's been trying.
I was so impressed I thought I'd share it.
THREAD...
67 Lessons on Marketing Strategy
— Ari Lewis \U0001f680 (@amlewis4) May 28, 2020
Inspired by the conversation between @mkobach and @rachelmercer
Notes \U0001f447
May 2019. I wrote my first marketing article. A year later my email list hit 19,000.
— Harry's Marketing Examples (@GoodMarketingHQ) May 22, 2020
No ads. No connections. No existing audience.
The site grew because I learnt how to push my content round the internet.
THREAD ...
Linking from one social platform to another is "the old way" of doing things.
— Nicolas Cole (@Nicolascole77) December 27, 2020
Algorithms today disproportionately reward native content.
How?
Instead of linking 5 different social platforms to 1 piece of content, you want to copy/paste that 1 asset to 5 platforms.
An absolute copywriting legend: @craigclemens
— Dickie Bush \U0001f6a2 (@dickiebush) December 15, 2020
I recently dove into everything he's shared about his writing process.
And I've come away with a four-step framework for creating legendary copy.
Conversational copy is writing how you talk.
— Harry's Marketing Examples (@GoodMarketingHQ) August 13, 2020
No sales megaphone. No business speak.
But that's easier said than done. So I've put together my guide.
THREAD...
My first job out of engineering school, I worked at a startup. We repositioned a product from a lightweight personal database to an embeddable database for mobile devices. Our growth exploded and we were acquired. My eyes were opened to the power of positioning. (thread) 1/
— April Dunford (@aprildunford) May 14, 2019
How to build a marketing plan from 0-1: beginner\u2019s guide
— Amanda Goetz (@AmandaMGoetz) August 17, 2020
// thread \U0001f9f5
\U0001f631 @instagram engagement dropped 18% in 2019
— Katelyn Bourgoin \u26a1\ufe0f (@KateBour) July 15, 2019
\U0001f631 Only 41% of @Google searches get organic click
\U0001f631 <1% of @facebook fans see posts in newsfeed
\U0001f60e Marketers who do regular audience research do 466% better
\u2014
The lesson? Channels change rapidly. People don't. Invest accordingly.
Quick tip: Social Proof run the world!
— John D Saunders | Webflow Web Designer & SOPs (@johndsaunders) September 17, 2020
When folks say great things about you:
1. Take a screenshot
2. Add it to a folder called ACCOLADES on Google Drive
3. Leverage reviews on testimonial pages and more!
Marketing 101: a startup guide to building your first marketing calendar
— Amanda Goetz (@AmandaMGoetz) September 8, 2020
Thread \U0001f9f5 //
39 Lessons on Marketing, Creating, and Building in Public
— Dickie Bush \U0001f6a2 (@dickiebush) August 10, 2020
Inspired by the masterclass conversation between @david_perell and @mkobach on The North Star Podcast.
[THREAD]
The SEO for beginners guide, ultimate thread.
— Jeremy Moser (@jmoserr) February 15, 2021
- What is SEO in 2021
- On-site SEO
- Content ideation + creation
- Backlinks
- SEO Myths
Bookmark this to get started with #SEO and drive real organic searchers to your site \U0001f447
If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.
— Christina Garnett \U0001f9e1 (@ThatChristinaG) December 3, 2020
Say hi, tell us about yourself, and what you like to tweet about.
Make friends.
Here are 9 things you should include in your marketing portfolio... \U0001f9f5
— Christine Johnson \u2600\ufe0f (@CJ_250marketing) January 12, 2021
How to build a brand strategy from 0-1: a beginning guide
— Amanda Goetz (@AmandaMGoetz) August 10, 2020
// \U0001f9f5
How to build your path as a creator, from the best creator economy minds on Twitter
https://t.co/QNpLAGaJr4
@austinschless and I are curating some of the best content on Twitter
— Graham Mann (@grahamkmann) February 5, 2021
First up: Creator Economy 101
The best tweets and threads from the best creators on Twitter
Thread \U0001f447 pic.twitter.com/oKw8HXR1zZ
The best threads, tips, and people to follow on writing better https://t.co/ilsfmF7hk1
0/ Writing Online 101
— Austin Schlessinger\U0001f4a1 (@austinschless) February 10, 2021
The best tweets and threads from the best writers on Twitter
Thread \U0001f447 pic.twitter.com/BvDlShV6A6
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Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
And here they are...
THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE
Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.
#24hrstartup
The winners 👇
#10
Lattes For Change - Skip a latte and save a life.
https://t.co/M75RAirZzs
@frantzfries built a platform where you can see how skipping your morning latte could do for the world.
A great product for a great cause.
Congrats Chris on winning $250!
#9
Instaland - Create amazing landing pages for your followers.
https://t.co/5KkveJTAsy
A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.
Really impressive for 24 hours. Congrats!
#8
SayHenlo - Chat without distractions
https://t.co/og0B7gmkW6
Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲
Dalton is a beast. I'm so excited he placed in the top 10.
#7
CoderStory - Learn to code from developers across the globe!
https://t.co/86Ay6nF4AY
Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.
I wish this existed when I learned to code! Congrats on $250!!
THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE
Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.
#24hrstartup
The winners 👇
#10
Lattes For Change - Skip a latte and save a life.
https://t.co/M75RAirZzs
@frantzfries built a platform where you can see how skipping your morning latte could do for the world.
A great product for a great cause.
Congrats Chris on winning $250!
#9
Instaland - Create amazing landing pages for your followers.
https://t.co/5KkveJTAsy
A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.
Really impressive for 24 hours. Congrats!
#8
SayHenlo - Chat without distractions
https://t.co/og0B7gmkW6
Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲
Dalton is a beast. I'm so excited he placed in the top 10.
#7
CoderStory - Learn to code from developers across the globe!
https://t.co/86Ay6nF4AY
Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.
I wish this existed when I learned to code! Congrats on $250!!
