Recruit exceptional people by showing them a promised land.

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1/ A recruitment strategy should be indistinguishable from a marketing strategy.

2/ Entrepreneurs spend a lot of time understanding the market, talking to customers & customizing marketing messages to customer segments.

However, they often fail to realize that recruiting people to work for you is no different from recruiting customers to use your product.

3/ It’s true that the key difference is that you’re asking for money from customers while you’re offering to pay money to prospective employees.

However, for exceptional people, money offered is a commodity because many other companies are offering them the same or higher money.

4/ Exceptional people never look for jobs; jobs look for them.