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Ramki
@ramkid 5 years, 7 months ago 696 views

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Bill Bernbach, the most quotable of all the advertising Gods, once said, "It's not a principle till it costs you money.' It is only as an entrepreneur (I wish there was a less ostentatious word for this), that I fully understood the genius of that simple sentence. +

Every now and again, you meet a moral dilemma. They are the most troubling kind. Unlike the 'sambar daalke ya alag?' variety of dilemma. I'm talking about business opportunities that come with the faint, or not so faint, whiff of blackness in the lentils. +

We live in a grayscale world. Viewed through multi-hued glasses. A world where doctored and engineered have unflattering meanings. Forget about squeaky clean, nobody even seems to be scratchy clean. Even hallowed seems like a typo for hollowed. +

Shouldn't we take briefs at face value? After all, we are communicators, not investigators. Shouldn't we take shelter behind caveat emptor? Pass on the legal responsibility to the client and the rest to the customer? +

We are sloganeers and image makers, aren't we? Paid for our cleverness. Not for our, what's that word, scruples? That word is always a bit elusive. +

The customer knows that's not a brand of playing cards. And that mouth freshener from a tin doesn't help seal billion dollar deals. And that applying a facial cream will not solve racial problems. Nor will not applying it, for that matter. +

So, do we draw a line? Or let those others above and below us in the chain do that. And quickly pass the parcel before the music stops. +

It's all about the music isn't it? The jingle of money. And if there are any false notes in there, you just hope that nobody notices. All that matters is that when your head hits the pillow every night, those false notes don't sing a cacophonous lullaby that keeps you awake. +

How ironic is it that Bernbach, who was jewish, is best known for his work for the Beetle? A car that was the brainchild of Adolf Hitler. Did he have sleepless nights deciding whether or not to work on the brand? I have no idea.

ANTHE.

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Ramki
@ramkid

We are a people with pliable moral and ethical standards. Chalta hai, jugaad, we are like this only, kindly adjust, tedhi ungli, patli gully are cute verbal disguises for dishonesty. Taking liberties with the letter of the law has alway been okay. +

To us the law is not a diktat. It's a challenge. Like escaping from a mystery room. We rewrite and re-interpret the laws for ourselves in a more amenable, comfortable, acceptable, practical, convenient, benevolent manner.
+

And then we make abiding by this rewritten legal framework our way of life. In fact, we've made it a very cool thing as well. Giving and getting proxy at attendance, fudging a concession form, traveling by bus and claiming air fare, padding up travel expenses... +

... borrowing petrol and medical bills, copying in exams, getting rent bills from your own Dad, taking payment in a spouse's name, paying part in black, buying without a bill, using peons and office cars for personal work, bribing a traffic cop, ... +

... using the services of a tout at the RTO, greasing a TTE's palm, finding a railway contact to release EQ for non emergencies, buying booze and washing machines from the army canteen, getting fitness and sickness certificates without check ups... +

Ramki
@ramkid

My father likes to brag. Specially about his athletic abilities. Truth is, he does manage to catch the toast before it falls to the floor. At half his age, I can't do that. "Keeper's reflexes", he says. The rest of us exchange 'there he goes again' glances. Mom just smiles. +

We've heard his 'I could have played for India' story a few times. About how one dropped catch in a crucial match cost him his India berth. How he quit the game after that. And became an actuary. Instead of people studying his stats, he studied theirs. +

It's true that his keeper-reflexes have saved many a pickle jar, egg, and tea cup. He has thumbed his nose at gravity so often. we jokingly call him Rakesh Sharma. He'd have preferred Kiri or Rod or Alan. +

Here's his story. Years ago, his team was one wicket away from victory. The opponents two runs away. The pitch was crumbling. Dogra bowled a beaut. The ball pitched and reared up. It took the bat's shoulder and sailed towards him. That was the India cap flying into his hands. +

Tragically, along with the ball, a clod from the disintegrating pitch flew up too. Dad's eyes stayed on the clod. While the ball mockingly wafted by him. And rolled over the rope. It was a catch Kachra could have taken. +

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Ramki
@ramkid

This isn't a story set in the year everyone loves to hate. In fact, that was a pretty good year for Rahul. It suited him well. He was anyway an expert at staying indoors and shunning human company. +

He liked nothing more than to make two packets of Maggi using three sachets of tastemaker, a cup of tea brewed for precisely 150 seconds, and then settle down on his chair that was specifically chosen because it could rest the plate and cup on its broad arms. And a book too. +

He'd sit there and think thoughts like 'Even my name is so lame. It's the default option every copywriter uses while writing an ad about a young executive. Don't they know most Rahuls are in their fifties now?' +

Anyway, what I am about to narrate happened a year before the big bad one. On the day that the world has arbitrarily decided to burden with great import. New Year's Eve. A day that really meant nothing to Rahul. But late that evening basic arithmetic caught up with him. +

He had run out of tastemaker. There were six packets of noodles on his shelf, their throats slit, robbed of their magical sachets with the mysterious powers. Sealed with rubber bands, the packets stared back blandly at Rahul. +

Ramki
@ramkid

A watchman in our society, on an average, lasts 3 months. Just when we get a hang of each other's eccentricities, he disappears. So you have to start all over with the new man. 'Don't ever ring my bell twice... I carry my bags myself, thank you... '. And so on. +

Rakesh was different. He looked 16, though he was 21. Wide eyed, eager, sincere to a fault. He would magically get to the gate before you could honk, he'd never miss a courier, the water tank never got empty on his watch, the cars he washed sparkled. +

Before Rakesh, we had a run of disastrous men. He was like Kapil Dev walking in at 17 for 5. In a couple of days, we knew we had a keeper. Like those animated drops of lubricant in Castrol ads, Rakesh was everywhere at the same time, keeping our Society humming efficiently. +

Residents competed with each other to offer him a snack, a cup of tea, a t shirt from a sales conference, an old mobile phone. They all made small talk with him. Like writers on a talent show production, they discovered his back story. Jaunpur. Sick father. 2 sisters. Cows. +

He worked days in our society. And nights at another. He had no home in Mumbai. Yet he showed no signs of fatigue. Even Mrs.Menon had no complaint. That's saying something. Her last complaint was, '..the watchman makes loud noises brushing his teeth... unacceptable..' +

Ramki
@ramkid

Rana's mother insisted he call his father Pitaji. Not Papa, Baba, Babuji, and definitely not Daddy. 'But Ma,' he used to complain, 'this is the 21st century, not pracheen Bharat'. 'That's why I'm not asking you to call him Pitashri', she would retort. +

On the other hand, Sweety's mother, a very modern lady indeed, made sure she (Sweety) called her father Daddy. He didn't mind being called anything. Pop, Dad, Baba, Daddykins, Popsy.. as long as he got his quota of hugs and kisses from his darling daughter. +

Rana grew into a strapping young man. Earning raised (but respectful) eyebrows, when his friends heard him call his father Pitaji. But Pitaji deserved that honour. For he was an honourable man. +

He worked long night shifts at a distant factory 6 days of the week. At home, he was kind, loving, and indulgent during the few hours he was awake. His wife cherished his diligence, discipline, and devotion to her. She fed him well, and made sure he got his rest. +

Every morning at the factory, he'd hand over duty to Daddy, the Day Manager, and head home. Daddy worked all day till Pitaji returned to relieve him. On Wednesday, both of them took a much deserved break, when the factory had its weekly holiday. +

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This is my son, Sam. He’s 5. And today he learned how shitty and harmful #ToxicMasculinity is. My rage meter is spiking right now so excuse me if this is a little raw but there are some things I want to say about BS #gender norms (a thread)

Sam is my middle child & he’s a terror. A “boy’s boy” as so many (not me) would say. He’s rough and tumble, he’s loud, he’s always dirty, loves trucks, plays sports and knee drops me from the couch. But he also loves a lot of “girl” things.

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So he proudly wore his red nail polish to kindergarten this morning because Sam has absolutely no concept of nail polish only being for girls or reason to think anyone would possibly have a problem with beautiful nails.

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(MAJOR NOTE) The reason Manafort took over Trump's campaign in just 3 weeks despite being hired as a mere delegate counter is that ROGER STONE initiated a whisper campaign against Corey Lewandowski. That campaign started...days after Manafort returned from meeting with WikiLeaks.

2/ Stone and Manafort are longtime business partners; we'd expect Manafort to tell Stone what Assange told him, and for him to expect Stone to then pressure the campaign not only to hire him but quickly elevate him.

And who was Stone in touch with at the campaign? Trump himself.

3/ I bet you Manafort's late March emails are very interesting and that some of them are to/from his longtime business associate Roger Stone. And I bet Roger Stone's late March phone calls are very interesting and that some of them are to/from his longtime friend Donald Trump.

4/ At the end of March 2016, Trump suddenly convenes a NatSec meeting. At that meeting he directs his NatSec team to change the RNC platform in July to benefit Putin. Who later takes credit for that change?

Paul Manafort's business associate, Kremlin agent Konstantin Kilimnick.

5/ Why did Donald Trump suddenly convene a NatSec meeting 3 days after he finally hired Manafort? Why did he issue a pro-Kremlin directive at that meeting that Manafort's camp would later take credit for? What did Manafort tell Trump in the days leading up to that NatSec meeting?

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STORY OF PURANAS AND SUB PURANA (उप पुराण).

We have already gone through the series on importance & characteristics of all the eighteen Purans. We also know that originally there were hundred crore shlokas but were divided by Vyas in each Kalp and was compiled as eighteen Purans

for the common people to understand it properly and now their total is about four lakhs.

In Brahm Puran, Brahma preached this to Marichi. So this Puran of ten thousand shlokas is called Brahm Puran.

In Padma Puran, the base of the story is the appearance of Brahma on a lotus(Padm) from Vishnu' s navel.This has fifty five thousand shlokas.

Vishnu Puran is primarily based in Varah kalp. This book is on Vishnu and this book has twenty three thousand shlokas.

Vaayu Puran is written in Shwet Kalp and has twenty four thousand shlokas. Here Vayudev preaches about Dharma.

In Bhagwat Puran, which is written with the base of Gayatri mantra describes Dharma extensively. It has 18000 shlokas. It also mentions the story of Vritrasur.

In Narad Puran, which has twenty five thousand shlokas, is a sermon on Dharma by Narad based in Brihad Kalp.

Markandeya Puran has nine thousand shlokas and here it is through the birds that Dharma is described.

$Ethan \U0001f468\u200d\U0001f3a4$

Ethan 👨‍🎤...
@Booligoosh

First update to https://t.co/lDdqjtKTZL since the challenge ended – Medium links!! Go add your Medium profile now 👀📝 (thanks @diannamallen for the suggestion 😁)

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itrade(DJ)
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Here is the detailed information of about strategy,

Entry time : 9.30 - 10
Exit : Upto you

Strategy :
Sell weekly ATM CE & PE at almost equal price
For ex : Sell Nifty 17250 CE at 50 and Nifty 17250 PE at 48 so it will become short straddle

Buy monthly ATM or near ATM CE & PE at matching price (5-10 points diff should be fine) as hedge
For ex : Buy Nifty 17250 CE at 150 and Nifty 17300 PE at 155 so it will become long straddle.

Weekly Short straddle + Monthly Long straddle

Adjustment:

• If you feel slightly bullish/bearish then no adjustment needed
• If Nifty moves 50 up or down and sustain then just simply roll up or down half of qnty and keep rest of the quantity. If market goes up or down further then roll up or down rest.

• If Nifty moves one side or about to breach BEP then add equal amount of lot. This can balance tested side. For ex: If I bought 17300 CE 4 lot as hedge then add 4 lot so you will have only one side risk . Note: Remember to keep SL at cost price (only for additional lot bought)

Capital requirement:
2.2 L for 4 lot
Adjustment requires additional capital upto 1L

Note : High risk high reward strategy, please don’t execute until you fully understand. Kindly do paper trading or backtest.
RR : 1:1
POP : 45-55%