BC CULTURE
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📖 Creator economy reading list

As we kick off 2021, here's a roundup of my favorite Creator Economy / Passion Economy reads from 2020, covering:

• State of the market
• State of creators
• Trends and insights
• Platform strategy

👇

 How many creators are there? Who are the key players? What are the key trends? If you're looking for an overview of the creator economy, this is a great place to start.

https://t.co/fJUxbVqAen by @YuanlingY, @JoshConstine
A different take on the creator economy map, but equally as interesting. This map categorizes 150+ companies by creator lifecycle: content creation, audience growth and ownership, monetization, and biz ops.

https://t.co/928VB6uFJO by @HugoAmsellem
How do creators build wealth?
• Promote other people's products
• Sell their own products
• Invest

https://t.co/dMXiW6VFzn by @mariodgabriele
What do creators sell?
• Sharing profits w/ an audience
• Borrowing from Reddit
• The @MrBeastYT Flywheel

https://t.co/clxNk1NNm3 by @mariodgabriele
Creators have a hierarchy of needs that follow a rough priority order from creation through to monetization.

It's hard to build an audience without finding a good niche, and it's hard to make money if you haven't built an audience.

https://t.co/Qh3OBbq7ds by @petergyang
In 2008, @kevin2kelly proposed that the internet would enable creatives to skip the middlemen and make a good living by engaging and monetizing fans directly.

Today, creators can make the same amount of money from even fewer fans.

https://t.co/zv1g6nKoD7 by @ljin18
Just like millionaires have an average of 7 income streams, the most successful creators have multiple revenue streams.

Enter, the Multi-SKU Creator.

https://t.co/WUiAnq3nnA by @hunterwalk
With more creators, content, and choice than ever before, consumers are in a state of analysis paralysis.

The real scarcity isn’t content. It’s attention.

As the amount of content grows, so does the market for credible curators.

https://t.co/3KFdkYgOnE by @gaby_goldberg
3 broad trends driving the future of creators:
1. Everyone can be creators
2. They have direct, authentic connections to communities
3. Creators have new tools to monetize their work

(Use "influencer" and "creator" interchangeably here)

https://t.co/4gkRmx95f2 by @rex_woodbury
Peter outlines 8 creator platform models that are universal. A must-read for both creators and the creator economy industry.

https://t.co/pnsf2mY359 by @petergyang
If you’re a startup building a platform for creators, here are the key metrics you'll want to track across success, revenue, engagement, growth, and community.

https://t.co/HNFwWfxK7o by @ljin18
It’s a common belief that in online communities, 90% of users are consumers/lurkers, 9% are contributors, and 1% are creators. This is often called the 90-9-1 rule.

This study found that this ratio may no longer be true.

https://t.co/30l1zXpIlM by @HigherLogic
Super Fan: someone who wants authentic interactions with a creator, and is willing to pay a lot for them.

Startups can grow by helping creators make money through authentic interactions with super fans.

https://t.co/9BRj4ZzlGw by @petergyang
The creative economy looks a lot like the U.S. economy — there are a few big winners and a lot of people hustling to make a living and barely getting by.

Here are 10 strategies for fostering the creator middle class.

https://t.co/ZWL4qzKmOO, https://t.co/C84Yh154qw by @ljin18
An insightful response to Li's article above from a self-confessed middle class creator:

• The value of a shoutout from a large account
• Attention to capital conversion efficiency
• Creator monetization strategy

https://t.co/0dS1irJ4Bm by @jomaoppa
2020 was a breakout year for the creator economy
• Substack has 250k+ paid subs
• Patreon is now valued at $1.2B
• OnlyFans earned $300M in profit
• Cameo handled $100M transactions
• Twitch 2X'd the number of streamers

https://t.co/pHgBkT8eaU by @sarafischer
What am I missing?

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With writer Lieber, and artist Kirby:

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i am sick and reading about 19th century New Zealand, and it may be just that I'm a little hallucinatory right now but it seems like strategists and military historians should talk about the Musket Wars a lot more than they do?

like, it's basically the history of human warfare condensed into a few decades.

Hongi Hika, the war leader of the iwi (tribe) with the most European contact at first, and therefore the most muskets, travels to England, becomes a sensation, and meets George IV, who gives him a set of ceremonial armor, as one noble to another.

but in the context of a conflict that has gone from neolithic to early modern almost overnight, the armor is, in fact, a powerful asset itself, which Hongi Hika wears in battle

by the time that the Musket Wars end and the armed conflicts with Europeans begin, Maori are inventing forms of trench warfare so innovative that the British military engineers are studying them
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मुंबईतील प्रसिद्ध किताबखाना ला लागलेली आग आपल्या सर्वांच्या मनाला चटका लावणारी होती. त्या आगीत सुमारे 95 लाख किमतीच्या 45,000 पुस्तकांचं नुकसान झालं. एकूण नुकसान दोन कोटींच्या घरात गेलं. तरीही किताबखाना पुन्हा सुरू करण्याचं स्वप्न आहे समीर आणि अमृता सोमैया यांचं.
#Thread

त्यांनीच दहा वर्षांपूर्वी मुंबईत ही सुंदर स्पेस तयार केली.त्यांच्या जगप्रवासात विविध पुस्तकांनी त्यांना वेड लावलं.अशी एक कम्युनिटी स्पेस मुंबईतही करायची,या ध्येयाने त्यांनी किताबखानाची निर्मिती केली.अमृताचे वडील प्रसिद्ध आर्किटेक्ट जगदीश मिस्त्री यांनी किताबखाना डिझाईन केला होता.

लाईव इवेंट्स, पुस्तक वाचन, काला घोडा फेस्ट्वलचे कार्यक्रम, उत्तमोत्तम पुस्तकं, लहान मुलांसाठीचा पुस्तकांचा स्वतंत्र विभाग ही किताबखानाची सर्व खासियत कायम राहणार आहे.
सध्या तिथे रिस्टोरेशनचं काम सुरू आहे. समीर आणि अमृता यांची मी घेतलेली मुलाखत आणि बातमी शेअर करत आहे.

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