https://t.co/fJUxbVqAen by @YuanlingY, @JoshConstine
📖 Creator economy reading list
As we kick off 2021, here's a roundup of my favorite Creator Economy / Passion Economy reads from 2020, covering:
• State of the market
• State of creators
• Trends and insights
• Platform strategy
👇
https://t.co/fJUxbVqAen by @YuanlingY, @JoshConstine
https://t.co/928VB6uFJO by @HugoAmsellem
• Promote other people's products
• Sell their own products
• Invest
https://t.co/dMXiW6VFzn by @mariodgabriele
• Sharing profits w/ an audience
• Borrowing from Reddit
• The @MrBeastYT Flywheel
https://t.co/clxNk1NNm3 by @mariodgabriele
It's hard to build an audience without finding a good niche, and it's hard to make money if you haven't built an audience.
https://t.co/Qh3OBbq7ds by @petergyang
Today, creators can make the same amount of money from even fewer fans.
https://t.co/zv1g6nKoD7 by @ljin18
Enter, the Multi-SKU Creator.
https://t.co/WUiAnq3nnA by @hunterwalk
The real scarcity isn’t content. It’s attention.
As the amount of content grows, so does the market for credible curators.
https://t.co/3KFdkYgOnE by @gaby_goldberg
1. Everyone can be creators
2. They have direct, authentic connections to communities
3. Creators have new tools to monetize their work
(Use "influencer" and "creator" interchangeably here)
https://t.co/4gkRmx95f2 by @rex_woodbury
https://t.co/pnsf2mY359 by @petergyang
https://t.co/HNFwWfxK7o by @ljin18
This study found that this ratio may no longer be true.
https://t.co/30l1zXpIlM by @HigherLogic
Startups can grow by helping creators make money through authentic interactions with super fans.
https://t.co/9BRj4ZzlGw by @petergyang
Here are 10 strategies for fostering the creator middle class.
https://t.co/ZWL4qzKmOO, https://t.co/C84Yh154qw by @ljin18
• The value of a shoutout from a large account
• Attention to capital conversion efficiency
• Creator monetization strategy
https://t.co/0dS1irJ4Bm by @jomaoppa
• Substack has 250k+ paid subs
• Patreon is now valued at $1.2B
• OnlyFans earned $300M in profit
• Cameo handled $100M transactions
• Twitch 2X'd the number of streamers
https://t.co/pHgBkT8eaU by @sarafischer
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I'm going to do two history threads on Ethiopia, one on its ancient history, one on its modern story (1800 to today). 🇪🇹
I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. 🇪🇹 (sub-thread):
The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC 🇪🇹
Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. 🇪🇹
References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". 🇪🇹
I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. 🇪🇹 (sub-thread):
The famous \u201cLucy\u201d, an early ancestor of modern humans (Australopithecus) that lived 3.2 million years ago, and was discovered in 1974 in Ethiopia, displayed in the national museum in Addis Ababa \U0001f1ea\U0001f1f9 pic.twitter.com/N3oWqk1SW2
— Patrick Chovanec (@prchovanec) November 9, 2018
The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC 🇪🇹
Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. 🇪🇹
References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". 🇪🇹