BC CULTURE
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📖 Creator economy reading list

As we kick off 2021, here's a roundup of my favorite Creator Economy / Passion Economy reads from 2020, covering:

• State of the market
• State of creators
• Trends and insights
• Platform strategy

👇

 How many creators are there? Who are the key players? What are the key trends? If you're looking for an overview of the creator economy, this is a great place to start.

https://t.co/fJUxbVqAen by @YuanlingY, @JoshConstine
A different take on the creator economy map, but equally as interesting. This map categorizes 150+ companies by creator lifecycle: content creation, audience growth and ownership, monetization, and biz ops.

https://t.co/928VB6uFJO by @HugoAmsellem
How do creators build wealth?
• Promote other people's products
• Sell their own products
• Invest

https://t.co/dMXiW6VFzn by @mariodgabriele
What do creators sell?
• Sharing profits w/ an audience
• Borrowing from Reddit
• The @MrBeastYT Flywheel

https://t.co/clxNk1NNm3 by @mariodgabriele
Creators have a hierarchy of needs that follow a rough priority order from creation through to monetization.

It's hard to build an audience without finding a good niche, and it's hard to make money if you haven't built an audience.

https://t.co/Qh3OBbq7ds by @petergyang
In 2008, @kevin2kelly proposed that the internet would enable creatives to skip the middlemen and make a good living by engaging and monetizing fans directly.

Today, creators can make the same amount of money from even fewer fans.

https://t.co/zv1g6nKoD7 by @ljin18
Just like millionaires have an average of 7 income streams, the most successful creators have multiple revenue streams.

Enter, the Multi-SKU Creator.

https://t.co/WUiAnq3nnA by @hunterwalk
With more creators, content, and choice than ever before, consumers are in a state of analysis paralysis.

The real scarcity isn’t content. It’s attention.

As the amount of content grows, so does the market for credible curators.

https://t.co/3KFdkYgOnE by @gaby_goldberg
3 broad trends driving the future of creators:
1. Everyone can be creators
2. They have direct, authentic connections to communities
3. Creators have new tools to monetize their work

(Use "influencer" and "creator" interchangeably here)

https://t.co/4gkRmx95f2 by @rex_woodbury
Peter outlines 8 creator platform models that are universal. A must-read for both creators and the creator economy industry.

https://t.co/pnsf2mY359 by @petergyang
If you’re a startup building a platform for creators, here are the key metrics you'll want to track across success, revenue, engagement, growth, and community.

https://t.co/HNFwWfxK7o by @ljin18
It’s a common belief that in online communities, 90% of users are consumers/lurkers, 9% are contributors, and 1% are creators. This is often called the 90-9-1 rule.

This study found that this ratio may no longer be true.

https://t.co/30l1zXpIlM by @HigherLogic
Super Fan: someone who wants authentic interactions with a creator, and is willing to pay a lot for them.

Startups can grow by helping creators make money through authentic interactions with super fans.

https://t.co/9BRj4ZzlGw by @petergyang
The creative economy looks a lot like the U.S. economy — there are a few big winners and a lot of people hustling to make a living and barely getting by.

Here are 10 strategies for fostering the creator middle class.

https://t.co/ZWL4qzKmOO, https://t.co/C84Yh154qw by @ljin18
An insightful response to Li's article above from a self-confessed middle class creator:

• The value of a shoutout from a large account
• Attention to capital conversion efficiency
• Creator monetization strategy

https://t.co/0dS1irJ4Bm by @jomaoppa
2020 was a breakout year for the creator economy
• Substack has 250k+ paid subs
• Patreon is now valued at $1.2B
• OnlyFans earned $300M in profit
• Cameo handled $100M transactions
• Twitch 2X'd the number of streamers

https://t.co/pHgBkT8eaU by @sarafischer
What am I missing?

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It probably comes from how much of his early stuff was short fiction

And I think what happened with a lot of his longer works is that he'd just start writing fun bits and hope it would end up going somewhere or having a bigger plot by the end. like eventually he'd figure out where this was going, then go back and rewrite it into a cohesive whole

and I'm sure he had editors that'd help this process. No editor would let you publish something as rambly and changing-gears-every-other-chapter as The Number Of The Beast, for example... unless you were God-King Of Science Fiction 1980s Robert Heinlein.

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Let me talk about something
I consider myself qualified to discuss: a film director, Oliver Stone. OS is a great political director & a very clever man, one of the best in the industry. My view is that he did not simply take the Russian vx because he didn't want to wait for US 1

He's a very clever man, he made a judgement for his own life, for his family, & he chose the Russian vx instead of any of the Western ones, because he wanted the vx & considers Sputnik V the safest one.

I can see the logic:
1 No accountability for any of the Western vx, nobody can sue for any damage etc.
2 Those who made Sputnik V know they are always personally accountable to Vladimir Putin
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In the shadowy corners of the shortwave spectrum lurk the Numbers Stations: strange radio broadcasts of mysterious blocks of numbers in creepy monotone voices!

It's actually an old form of spycraft which is still in use today. And as it's #WorldRadioDay let's take a listen...


A Numbers Station is a type of one-way voice link for sending information to spies in foreign countries.

Operating on Short Wave radio bands they transmit a secret code of spoken numbers. Use of Numbers Stations peaked during the Cold War, but some are still operating today.


Numbers Stations are operated by various national intelligence agencies. At set times on a pre-arranged frequency a musical tone is played, followed by a speech synthesised voice reading out blocks of numbers. To most listeners it sounds both creepy and meaningless.


However to spies it can be vital. The numbers can be decoded to reveal a message, provided the spy has the right One Time Pad (OTP) - a random number key that is only used once before it is destroyed. OTP encryption is impossible to break if done correctly.


Why broadcast your secret message on Short Wave? Because it can be picked up across the globe. All a spy needs is a shop bought SW radio, a pencil, and the correct One Time Pad and they - and only they - can decipher the message. No complex kit is required.
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A quick primer on the #MorganWallen fallout for country radio:

To those stations that have pulled Wallen's music: You've done more than I expected the country industry to do at all. That matters.

But you have taken only the *first* step here. You do not get to now act as though you've washed your hands of a problem that is bone-deep.

This is, as our friend @AndreaWillWrite has noted, a moment for action. Not for hashtags or vague social media posts about how "this" is "not who we are."

Because you, country radio, know damn good and well that it is who "we" are. And it always has been.

So now you have giant racist sized holes to fill in your playlists.

What you do *not* do right now is fill those holes with other white dudes. Particularly not other white dudes you know are exactly like Chucklefuck McMullet but just haven't been caught on video.

You do *not* fill those holes in your playlist with callow calls for "unity" or bridging a "great divide" that come from white dudes who benefit most from the status quo because you, country radio, protect them at the expense of literally everyone else.
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Battle was between the Maratha Warrior Baji Prabhu Deshpande and Sidi Masoud of Adil Shahi Sultanate.

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And while everyone is thinking that finally the Maratha king will be subdued, Shivaji planned to escape to the fort of Vishalgadh. It was administered by a Maratha chieftain named Range Narayan Orpe under Shivaji.

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