Categories Creator economy
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Today we launch our coverage of @gumroad: the online checkout and product page for creators.
We dug into the data, built a revenue model, and interviewed creators and entrepreneurs to understand what @gumroad could be worth. 👉
As @ljin18 points out, the unbundling of work has fueled the growth of a broad ecosystem of tools for creators.
Today, we’re seeing a rebundling of that ecosystem across both all-in-one platforms (@stir, @podia) and best-in-class products (@gumroad).
.@gumroad’s mission is to be the easiest way to get started selling goods online, whether that’s a digital brush set, a photograph, a video, an app—or virtually anything else. They added memberships in 2020, and courses are next.
The company has facilitated $400M+ GMV since its inception. In 2020, COVID tailwinds drove 90% YoY growth, with more than $9M in revenue coming in on $142M in GMV.
.@gumroad is big with new creators and those making under $10,000 per year because of the ease of setup and 6.5% (blended) take rate, low relative to other online marketplaces like:
- eBay: 10%
- Etsy: 12%
- Cameo: 25%
We dug into the data, built a revenue model, and interviewed creators and entrepreneurs to understand what @gumroad could be worth. 👉
As @ljin18 points out, the unbundling of work has fueled the growth of a broad ecosystem of tools for creators.
Today, we’re seeing a rebundling of that ecosystem across both all-in-one platforms (@stir, @podia) and best-in-class products (@gumroad).
What is the ecosystem of companies needed to support this trend?
— Li Jin (@ljin18) July 29, 2020
Traditional employment is itself a bundle of income, benefits, team, learning, etc.
Independent workers must piece these elements together on their own, creating opportunities for vertical & horizontal platforms\U0001f447 pic.twitter.com/5sEptdu1AK
.@gumroad’s mission is to be the easiest way to get started selling goods online, whether that’s a digital brush set, a photograph, a video, an app—or virtually anything else. They added memberships in 2020, and courses are next.
The company has facilitated $400M+ GMV since its inception. In 2020, COVID tailwinds drove 90% YoY growth, with more than $9M in revenue coming in on $142M in GMV.
.@gumroad is big with new creators and those making under $10,000 per year because of the ease of setup and 6.5% (blended) take rate, low relative to other online marketplaces like:
- eBay: 10%
- Etsy: 12%
- Cameo: 25%
