Lynette Yiadom-Boakye, A Whistle Is A Wish, 75.56 x 70 cm, oil on canvas , 2018

Build your ManUtd Ultimate 11 from players of the last two decades.
2000 - 2020

GK

LB

RB

LCB

Building a Personal Monopoly: (thread)

How to combine competence, curiosity, and character to create a category of one.

↓

1/ Competence

If we want anyone to spend their time, attention or money on anything of ours, we must first be competent.

Lots of people are competent, so there's lots of competition here.

Let's say this is "school teachers"

2/ Competence + Curiosity

If we add curiosity to the mix, competition starts to thin.

This separates the generalist practitioners from the irrationally passionate.

Let's say this is "school teachers who are curious about learning innovation"

3/ Competence + Curiosity + Character

Now combinatorics put us in category of one territory.

Let's say this is "school teachers who are curious about learning innovation, building a gamified school inspired by SpaceX's Ad Astra." (real example: @anafabrega11)

4/ Making it Tangible

All this is great until it comes to communicating it to the rest of the world.

Which is why bad packaging kills amazing ideas.

Writing, design, marketing — our job here is to lose as little as possible in translation from the intangible to the tangible.

Introducing Kesri, the collector of ancient songs of Medhini, the primal Earth.❄️new stories begin as floating drifting leaves.

Scar tattoos ... a thread /1

2/14

3/14

As the Eon, changed & entered the age of Treta, the second of four yugas, on Akshaya Tritiya, ancient poet Vyaas, began narrating the Epic Mahabharat to Ganesha. How time weaves the transcendental with the now, exalting awareness of Life & the Earth, making stories our bridges.