Once upon a time ➔ The story world
Every day ➔ Main character's routine
Then one day ➔ The routine is broken
Because of that ➔ The consequences
Because of that ➔ The journey
Until finally ➔ Main character succeeds or fails
Master storytelling and you can print money at will.
Sadly, most people don't know how or where to start.
Here are 5 storytelling frameworks to get you started:
Once upon a time ➔ The story world
Every day ➔ Main character's routine
Then one day ➔ The routine is broken
Because of that ➔ The consequences
Because of that ➔ The journey
Until finally ➔ Main character succeeds or fails
Start in the heat of the action.
Then go back to the beginning.
Breaking Bad does it brilliantly:
It starts with a white, middle-aged man, speeding through the desert in a Winnebago while wearing nothing but his underwear and a gas mask.
A Character ➔ Your customer
With a Problem ➔ They need to solve
Meets a Guide ➔ You
Who Gives Them a Plan ➔ Your solution
Calls Them to Action ➔ Use solution
That Ends in Success ➔ Get results
The stage ➔ Current reality
The problem ➔ Outdated solutions
The solution ➔ New product
The proof ➔ Objections tackling
The new world ➔ Life with new product
Here's how Jobs used this framework to introduce the iPhone:
https://t.co/eZjImlTkRK
Apple built a $165B brand through visual storytelling.
— Liam Curley (@liammotivado) August 13, 2022
Here's the visual framework Steve Jobs used (that you can too):
The disadvantage ➔ Hero is in a rough situation
The strength ➔ Hero accepts the challenge
The challenges ➔ Hero struggles
The turning point ➔ Hero overcomes challenges
The darkest moment ➔ Hero almost goes down
The triumph ➔ Hero wins
If you found this useful:
1. Follow me @giannicara for more on storytelling
2. RT the tweet below to spread this knowledge:
https://t.co/rkl9xppGnR
Master storytelling and you can print money at will.
— Gianni Cara (@giannicara) August 29, 2022
Sadly, most people don't know how or where to start.
Here are 5 storytelling frameworks to get you started:
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Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
