It's time for the ultimate bank holiday question: What are you going to be reading over the long weekend? 📚

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?

Many readers have asked me "why do so many pulp covers feature women in ripped red blouses standing in swamps while a man fights off an unusual animal attack?"

The answer is artist Will Hulsey...

Will Hulsey was the undisputed king of the animal attack pulp cover. You name it, he'd paint it attacking you in a pool of stagnant water.

Very little is known about Will Hulsey, but he worked on a number of men's pulp magazines in the 1950s and early 1960s including Man's Life, True Men, Guilty, Trapped and Peril.

Their audience was ex-GIs: during WWII the US Council of Books in Wartime had given away over 122 million books to American servicemen to read; this led to a post-war surge in paperback and magazine sales amongst these newly enthusiastic readers.

As a result the 1950s saw a raft of men's pulp magazines being published to tap into this market - almost 200 different titles!

#Thread
An interesting story of Kamala Devi hazarika for all Sanatanis...🙏

A Xtian missionary was sent to Assam for the promotion of religion. His name was Cruz. He came across to one the boys from an influential family in Assam to teach him English.
@noconversion

Cont 👇

The p@stor slowly began to study the house and he learned that the boy's grandmother was the most influential person in the house. So he thought 'Corrupting the grandmother's mind can make the whole family Xtian as well as the whole village.

Cont 👇

The p@stor began to tell Grandma the stories of how J€$u$ cured leprosy of lepers, how He gave sight to the blind, etc..But after listening to him, the strong Sanatani grandmother said. A stone turned into a living woman (Ahalya) for our Rama when he touched the stone.

Cont 👇

She spoke of Rama setu where stones floated in sea just by writing his name on the stones and that they are still floating today.
The p@stor continued his efforts but all his tricks went in vain.

Cont 👇

One day he had brought a cake from the church and he thought of offering it to grandmother but he was doubtful that she would eat it. But contrary to his expectation, she took the cake and ate it.

Cont 👇

THE LAST STAND OF PAVAN KHIND - THE 300 BATTLE OF INDIA

A long🧵that u must read

In desperate times, great men come forth. Those men who are ready to sacrifice all of their lives work for a single cause.

Baji Prabhu Deshpande is one such man.

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Battle was between the Maratha Warrior Baji Prabhu Deshpande and Sidi Masoud of Adil Shahi Sultanate.

In 1660, the Maratha King Shri Chhatrapati Shivaji was trapped in the fort of Panhala, under siege and vastly outnumbered by an Adilshahis army led by Sidi Masoud.

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And while everyone is thinking that finally the Maratha king will be subdued, Shivaji planned to escape to the fort of Vishalgadh. It was administered by a Maratha chieftain named Range Narayan Orpe under Shivaji.

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For months the siege warfare continued as Shivaji made sure that the food source of the Besieging army drops down, due to which they will initiate a general assault on the castle.

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Shivaji, Baji Prabhu, and around 600 of their best troops, hardened mountaineers of the Maval region, would dash through the Adilshahis force at night.

A man named Shiva Kashid, who resembled Shivaji in appearance, had volunteered to dress like the king and get captured.

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