GOOGLE ADS TIPS

* I've been doing Google Ads since 2009.

* Was the analyst and then team lead of 35 specialists spending €120k+/day.

* Helped build 120m keywords & ads for a startup to acquire 15k new users a day.

* Trained/coached hundreds (thousands?).

A thread 👇

Ok, here is a thread for you.
What happens when you have:
Netflix
Apple
Amazon
WarnerMedia +
Disney+
SonyCrackle (Reboot)
Verizon All Access (after they buy CBS/Viacom)
UniversalSkyMedia
By 2021
Answer? Internet Slows To A Craw and Dies.
Why?
Bandwidth.

Netflix's gets 35% of all internet traffic.
Now we all know Apple Coming to Netflix Corner.
We know that WarnerMedia Planning One
We Know about Disney+
Now how will the net handle 8 Streaming Platforms all at once?
Answer - IT CANT.

But Novid, the speed, the 4K the all everything?
NOOOOO BUDDY.
Even if you could do it and even if AWS ran six million clouds, The Net Will still slow to a crawl. 35%, goes to nearly 90% if any of the 8 or all of the 8 eat at netflix's numbers.

Oh, they wouldn't be running at once.
FOOL. You forget how bad things were when game of thrones season premieres came around. HBO SERVERS FALL DOWN GO BOOM!

Now see if a season like 2021 come around and they air shows on a same day. It gets crazy. AT&T and others gonna realize they cant build out forever. Something will give and it might be your entertainment consumption big time.

#Thread
Lessor known facts of Sudarshan Chakra or Neela Chakra of Puri Jagannath Temple.

The metal wheel at the top of Bhagwan Jagannath temple is also known as Neela Chakra (Blue Wheel). The wheel is made of eight metals comprising of.. 1/n

iron, copper, zinc, mercury, lead, brass, silver & gold. It's circumferance is about 36 feet & it is so designed that there is a wheel within the wheel. The circumferance of the inner wheel is about 26 feet. Eight hubs join together the inner and the outer wheels. 2/n

There are decorative designs on the outer wheel. The thickness of the Neela Chakra is 2 inches.The wheel is said to be Bhagwan Vishnu's most powerful weapon, Sudarshana Chakra. Inside Jagannath temple, Lord Vishnu's wheel is also worshipped in the name of 'Sudarshana'. 3/n

But inside the temple Sudarshana is not in the shape of a wheel, but in the shape of a small wood pillar placed to the left of image of bhagwan Jagannath. It is believed that the same Sudarshana is also at the top of the temple and is known by the name of Neela Chakra. 4/n

There is a specific category of people among the temple sevaks to serve the Neela Chakra and they are known as Garuda Sevaka or Chunara Nejoga. The pilgrims hold these sevaks in high esteem because everyday at Sunset. 5/n

Mr. Vijay Kedia built a net worth of over Rs. 800 crores.

But you probably never read past that headline.

So I binged hours of interviews to learn his investing principles and strategies.

Here are 20 lessons on investing from @VijayKedia1 Sir:

Collaborated with @AdityaTodmal

Before I start, a quick disclaimer, please don't ape his portfolio.

As the entry price, horizon and risk appetite would be far different than yours.

Rather lets draw inspiration and try to learn his stock picking skills.

Now let's DIVE IN👇

1/ Started off as a trader:

- Soon, beginner’s luck started to fade out and loses started to mount, to an extent where his mother was about to sell her ornaments.

- Although he was able to dodge the situation.

- This incident taught him the biggest lesson to have a stop-loss.

2/ Punjab Tractors:

- In 1990, he made his first investment by putting in his 10-years savings of Rs 35,000 in this stock, based on a news trigger that tractor industry will witness a turnaround.

- It worked and fetched him 4-5 times which he calls it as a fluke.

3/ He believes that an investor must possess three qualities:

i. Knowledge,
ii. Courage, and
iii. Patience.

1/OK, I should really write another thread about university-centric regional development, because I think people often make some (very understandable) mistakes when thinking about this issue.

2/The biggest myth, I think, is that universities help regions by educating locals as undergraduates.

Skeptics of universities say: "But most of the people who graduate end up leaving."

3/In fact, most of what a university does for a regional economy is NOT about educating local kids.

Educating local kids is good for the nation, but doesn't help a region much.

The way a university helps a region is through

4/Undergraduates usually leave town after graduation.

But university RESEARCH pulls in OTHER smart people from other regions, and they stay there.

Here's a paper showing that this is the main way universities increase a region's human capital:

5/Research also pulls in business investment.

Companies want to partner with university labs, so they can commercialize the technologies the labs produce. So they invest in the labs, and sometimes they even put their offices in the town.

Ok, I'll hop on this Elizabeth Warren/Native American testing bandwagon (gently and non-politically).

I've been a @23andMe customer for a while, and have followed their ancestry updates closely.

All is more or less as expected....except for this bit about Native American.

The family is almost completely composed of Spanish peasants (from various regions) who emigrated, along with a massive wave in the late 19th-cent./early 20th-cent., to Cuba back when it was a booming economy (richer than Spain's) and worth emigrating to (Communism killed that).

Also, the native population of Cuba was annihilated early on---was the first place the Spanish colonized after all. Having a native background in Cuba would be like having the same in, say, Massachusetts, particularly if you're (say) mostly Irish. Just really, really unlikely.

(Note: the North African/Arab background is less mysterious. The Iberian peninsula was part of the Muslim world for centuries. It would be odd *not* to have some Arab/Middle Eastern background coming from Spain. Given the family is mostly from Northern Spain, it's small though.)

I have a Spanish passport, have been back to the ancestral villages in Spain, seen the church where my grandmother was baptized, my grandfather told me stories about growing up as the child of Spanish colonists in rural Cuba. The native bit just clashes with all the family lore.