We grew Mint from 0 to 1 million users in 6 months.

2 years later, Mint sold for $170 million.

Here's how we got those first million users👇

But before I get there, here's the quick background:

• I joined as employee #4
• #1 personal finance tracker
• Mint sold to Intuit for $170M in 2009

I found Mint and was like...

"HEY this is dope!"

So I pitched the founder on why I should be his Director of Marketing.

He laughed at me.

"You've never even worked in marketing."

Good point.

But I wrote out a 6-month Mint marketing plan and launch strategy.

He hired me on the spot.

If you want a job, show don't tell.

We had a problem though.

We had no product and 0 users.

My 1st job?

Get 100,000 users in 6 months.

Here's how we did it: