We grew Mint from 0 to 1 million users in 6 months.
2 years later, Mint sold for $170 million.
Here's how we got those first million users👇
But before I get there, here's the quick background:
• I joined as employee #4
• #1 personal finance tracker
• Mint sold to Intuit for $170M in 2009
I found Mint and was like...
"HEY this is dope!"
So I pitched the founder on why I should be his Director of Marketing.
He laughed at me.
"You've never even worked in marketing."
Good point.
But I wrote out a 6-month Mint marketing plan and launch strategy.
He hired me on the spot.
If you want a job, show don't tell.
We had a problem though.
We had no product and 0 users.
My 1st job?
Get 100,000 users in 6 months.
Here's how we did it: