At age 24 Amazon let me manage 2500 employees and a $50,000,000 business unit

I learned that leadership at scale is simply about following this one framework

This is going to make you and I hundreds of millions of dollars

Culture is what your people say and do when you are not around

Becoming a master of influencing the behavior of others = becoming a master of culture

There are 3 pillars every leader should use in their language to crush influence

Values
MVP
Heuristics

values are the 5-10 things your company prioritizes as ‘must haves’

They are non negotiables

Individually, they aren’t unique

Together, they create a unique DNA called ‘your

Heuristics are a simple set of rules that drive complex behaviors

In nature, heuristics are what enable ants to build massive ant farms or bees to build huge bee hives

We want to create these in our agency to build something well beyond ourselves

MVP= mission, vision, purpose

The why behind the organization

Everyone, especially now, wants to strive for something more than a paycheck

Not having this in your business will make you obsolete real quick