At age 24 Amazon let me manage 2500 employees and a $50,000,000 business unit
I learned that leadership at scale is simply about following this one framework
This is going to make you and I hundreds of millions of dollars
Culture is what your people say and do when you are not around
Becoming a master of influencing the behavior of others = becoming a master of culture
There are 3 pillars every leader should use in their language to crush influence
Values
MVP
Heuristics
values are the 5-10 things your company prioritizes as ‘must haves’
They are non negotiables
Individually, they aren’t unique
Together, they create a unique DNA called ‘your
Heuristics are a simple set of rules that drive complex behaviors
In nature, heuristics are what enable ants to build massive ant farms or bees to build huge bee hives
We want to create these in our agency to build something well beyond ourselves
MVP= mission, vision, purpose
The why behind the organization
Everyone, especially now, wants to strive for something more than a paycheck
Not having this in your business will make you obsolete real quick