I earn $40,000+ per month as a solo creator.

If I had to start over, here's what I'd do: 🧵

1.) Start an weekly newsletter

If you have experience in a particular industry or niche, start there and position yourself as an expert.

If you don't have experience, pick something you're obsessed with and position yourself as a curious learner.

2.) Study, study, study

Whether you're starting from zero or already have experience in your niche, become one of the most knowledgeable people IN THE WORLD on that subject.

The better you know a subject, the more unique, insightful, and compelling your work.

So read – a LOT.

3.) Go HARD on Twitter

There's still a lot of opportunity on Twitter – especially with Threads.

Turn on notifications for big accounts in your niche and become visible (and appreciated) by being an early value-add in their replies.

Tweet daily and publish 1-2 threads per week.

4.) Repurpose your best threads

There's a huge arbitrage opportunity for turning your best threads into carousels on LinkedIn and Instagram.

You can use Tweetpik or go the extra mile and use a design template from @canva.

I earn $40,000+ per month as a solo creator.

Here are 20 lessons I wish I'd learned sooner: 🧵

1. You need a Spiky Point Of View

Coined by @wes_kao, your Spiky Point Of View is a perspective others can disagree with. It’s your thesis about topics in your realm of expertise.

A SPOV sits at the intersection of surprising + true.

You can build a whole business on this.

2. Cover your needs AND protect your time

It takes a while for the more leveraged, scalable income streams to build up. In the meantime, you need to cover your financial needs while protecting *as much* of your time as you can.

For many, having a 9-to-5 may be the best option.

3. Go beyond revenue streams – dig a revenue ocean

If you combine enough revenue streams, you'll have yourself a revenue ocean.

Having a diversified set of income streams makes your business more resilient to a changing environment.

4. Build an email list

Luckily I followed this one quickly, but you should STILL be building an email list in 2023.

People still open, read, and purchase through email. Companies still run on email – it's not going away any time soon!

And no one can take it away from you.