A THREAD:
//How You Can Increase the Saliency of Your Ad Creatives//
Saliency is a necessary quality your ad should have for them to be noticed by your audience.
And there are three (3) HACKS you need to know to achieve this:
What are these?
1. Color
2. Orientation
3. Size
1 - COLOR
A common mistake newbie designers commit is overusing colors when designing an ad.
Stop using too many colors and start putting more emphasis on the focal point of your design.
You have to lessen the value of the surrounding elements so that you center if attention is clear.
Because if everything is equally vibrant, there’s no saliency.
Let me give you an example 👇
Take a look at this image.
It emphasizes the blue color of their iPhone case by using a dull-colored background.
Clearly your first glance was on the case, right?
Here's another example:
In this image , you can see that the “hotter sauce” is more emphasized because of the red color that stands out against the black background.
Do you see what I mean?