Authors Gianni Cara

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Gianni Cara
Gianni Cara
@giannicara
Master storytelling and you can print money at will.

Sadly, most people don't know how or where to start.

Here are 5 storytelling frameworks to get you started:

1/ The Pixar Framework

Once upon a time ➔ The story world

Every day ➔ Main character's routine

Then one day ➔ The routine is broken

Because of that ➔ The consequences

Because of that ➔ The journey

Until finally ➔ Main character succeeds or fails


2/ The "What The Hell" Framework

Start in the heat of the action.

Then go back to the beginning.

Breaking Bad does it brilliantly:

It starts with a white, middle-aged man, speeding through the desert in a Winnebago while wearing nothing but his underwear and a gas mask.


3/ The StoryBrand Framework

A Character ➔ Your customer

With a Problem ➔ They need to solve

Meets a Guide ➔ You

Who Gives Them a Plan ➔ Your solution

Calls Them to Action ➔ Use solution

That Ends in Success ➔ Get results


4/ The Innovation Framework

The stage ➔ Current reality
The problem ➔ Outdated solutions
The solution ➔ New product
The proof ➔ Objections tackling
The new world ➔ Life with new product

Here's how Jobs used this framework to introduce the
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