Authors Brian Bourque
1) The obstacle is the way
Every hard problem you solve is a moat that others will shrink from.
Most people don’t have the stamina for hard work.
Challenges completed are insurance policies against competition.
2) Sell your story, not your product
Your company isn’t a product, it’s a story.
Great stories attract great employees and great customers.
Sell your story.
3) Focus on leverage
Points of leverage are areas where inputs can disproportionally affect outputs:
- A better conversion funnel impacts all sales
- A better sales process impacts all revenue
- A better onboarding process reduces churn
4) Focus on customers, not competitors
Success comes down to whether people will pay you to solve their problems.
Competitive intelligence is useful to understand where other attempts to solve a problem fall short.
But the customer’s actions speak loudest.
Most are a waste of time.
Here are 5 that are pure gold:
1) Learn from Elon Musk, Mark Zuckerberg and other top entrepreneurs.
Essays, videos and interviews on startup topics including fundraising and growth from the best founders of our
2) Join a community of like-minded entrepreneurs.
Success stories, case studies and camaraderie as hustlers build side projects and MVPs in public, sharing what they
3) Find the right freelancers to get your product off the ground
Graphic designers, software engineers, content creators, marketers and more.
I've hired great people from around the world using this
4) Learn how to market your business
Facebook's Ad library lets you see the ads running for any company in the world.
It's a powerful tool to understand your competition and get ideas on how to position
More competition, more expensive clicks.
How to master 5 FREE marketing channels:
1. Email Newsletters
Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter
1/ How 7-Figure Newsletters Work— Ethan Brooks (@damn_ethan) July 11, 2021
Stoked to get back to writing about newsletters here.
For easy reference, you can find all the threads below (will keep this updated).
Based on months of dedicated research and dozens of interviews with operators across the industry.
Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach
2. SEO (continued)
Yannick from Hypefury delivers a powerful guide to key SEO concepts with examples, tools and recommended videos to dive
I have 15+ years of digital marketing experience.— Yannick | Marketing & Growth (@Yannick_Veys) July 12, 2021
I condensed everything I know about SEO in one single thread including videos from industry experts.
When you finish this thread you can literally start your own SEO agency and start making money online.
3. Organic Twitter
Learn how Aadit Sheth writes killer threads that have earned him over 80K
The Twitter algorithm loves threads.— Aadit Sheth (@aaditsh) September 6, 2021
If you struggle with writing, know I used to as well.
I eventually overcame it.
6 steps to writing threads that crush it on Twitter: