Brian Bourque's Threads | Buzz Chronicles

22 startup principles to scale your company in 2022:

1) The obstacle is the way

Every hard problem you solve is a moat that others will shrink from.

Most people don’t have the stamina for hard work.

Challenges completed are insurance policies against competition.

2) Sell your story, not your product

Your company isn’t a product, it’s a story.

Great stories attract great employees and great customers.

Sell your story.

3) Focus on leverage

Points of leverage are areas where inputs can disproportionally affect outputs:

- A better conversion funnel impacts all sales
- A better sales process impacts all revenue
- A better onboarding process reduces churn

4) Focus on customers, not competitors

Success comes down to whether people will pay you to solve their problems.

Competitive intelligence is useful to understand where other attempts to solve a problem fall short.

But the customer’s actions speak loudest.

Brian Bourque
@bbourque

There are 5.14 billion Google results for "how to build a startup."

Most are a waste of time.

Here are 5 that are pure gold:

1) Learn from Elon Musk, Mark Zuckerberg and other top entrepreneurs.

Essays, videos and interviews on startup topics including fundraising and growth from the best founders of our

2) Join a community of like-minded entrepreneurs.

Success stories, case studies and camaraderie as hustlers build side projects and MVPs in public, sharing what they

3) Find the right freelancers to get your product off the ground

Graphic designers, software engineers, content creators, marketers and more.

I've hired great people from around the world using this

4) Learn how to market your business

Facebook's Ad library lets you see the ads running for any company in the world.

It's a powerful tool to understand your competition and get ideas on how to position

Brian Bourque
@bbourque

Digital ad spend is up 31% this year.

More competition, more expensive clicks.

How to master 5 FREE marketing channels:

1. Email Newsletters

Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter

1/ How 7-Figure Newsletters Work

Stoked to get back to writing about newsletters here.

For easy reference, you can find all the threads below (will keep this updated).

Based on months of dedicated research and dozens of interviews with operators across the industry.

Enjoy! pic.twitter.com/EMnenqRxYs
— Ethan Brooks (@damn_ethan) July 11, 2021

2. SEO

Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach

My 30-step SEO strategy for startups based on 4 years of learnings, marketing & growing my startups to 1 million+/month organic traffic. pic.twitter.com/8OQhF8K6Tl
— Hrishikesh Pardeshi (@hrishiptweets) November 18, 2021

2. SEO (continued)

Yannick from Hypefury delivers a powerful guide to key SEO concepts with examples, tools and recommended videos to dive

I have 15+ years of digital marketing experience.

I condensed everything I know about SEO in one single thread including videos from industry experts.

When you finish this thread you can literally start your own SEO agency and start making money online.
— Yannick | Marketing & Growth (@Yannick_Veys) July 12, 2021

3. Organic Twitter

Learn how Aadit Sheth writes killer threads that have earned him over 80K

The Twitter algorithm loves threads.

If you struggle with writing, know I used to as well.

I eventually overcame it.

6 steps to writing threads that crush it on Twitter:
— Aadit Sheth (@aaditsh) September 6, 2021

$Brian Bourque \U0001f680$

Brian Bourque 🚀...
@bbourque

Startups are HARD.

But you can reduce mistakes by learning from the best.

10 threads to 10x your startup progress:

First-Time Founder Mistakes

Who: @siddharthm83

You'll learn: Hiring, firing and everything in

I made every mistake as a first-time founder.

Here are the 10 big ones you absolutely shouldn't make \U0001f447
— Siddharth Mohan (@siddharthm83) January 22, 2022

The CEO's Job

Who: @theryanking

You'll learn: How the CEO makes a company

The CEO\u2019s job, a thread:
— Ryan Breslow \U0001f57a (@theryanking) December 26, 2021

A Great Onboarding Experience

Who: @RamliJohn

You'll learn: How to wow + hook new

The 7 psychology principles responsible for +20% MRR growth for our clients:

1. Commitment & Consistency
2. Progressive Disclosure
3. Likeability Principle
4. Zeigarnik Effect
5. IKEA Effect
6. Hick's Law
7. Fitt's Law

Use them to improve your onboarding. Find out how: \U0001f9f5
— Ramli John \U0001f1e8\U0001f1e6 (@RamliJohn) June 17, 2021

Building an MVP as a Non-Technical Founder

Who: @myfriendjanine

You'll learn: Simple steps to get from problem to

Non-technical founders always ask how they can build an app if they don't have a tech team. I was in the same boat.

Let's break down some solutions. \U0001f9f5
— Janine Sickmeyer (@myfriendjanine) August 26, 2020

$Brian Bourque \U0001f680$

Brian Bourque 🚀...
@bbourque

22 Powerful Ideas from Startup Founders

Startups succeed when they solve

\u201cA genuine intention to solve a problem\u201d is the best startup strategy you can have.

Do not lose sight of the intention behind your service, as you scale up.
— Al Caan (@caan_al) January 15, 2022

Choose your customers

$600 Client \u2014 Complain, complain, complain

$60,000 Client \u2014 \u201cMoney sent, thanks\u201d
— Will Cannon (@iamwillcannon) September 12, 2021

Resist the lure of new ideas when the real work begins:

Beginner\u2019s Dilemma:

New endeavors are so challenging that other options appear an easier route to success.

If you choose to switch, rather than iterate and optimize, you\u2019ll always be a beginner.

And things will always seem hard.
— Barrett O'Neill (@barrettjoneill) February 6, 2022

Consider all paths and points of

90% of new startups fail.

Consider buying a business instead.
— Chris Munn (@chrisxmunn) February 4, 2022

$Brian Bourque \U0001f680$

Brian Bourque 🚀...
@bbourque

A professional logo could cost your startup $1,000 or more.

But logos don't generate customers.

How to design a killer startup logo in 5 minutes, for free:

New entrepreneurs often get hung up on trivial details like logos.

It's what Paul Graham calls "playing house":

Focusing on the trappings of business instead of what really drives growth.

So let's solve your logo problem in 5 minutes.

First off, let's head over to Logo To Use: https://t.co/kDBddyYXuM

This insane site has millions of pro-quality logos that are free to use.

Their license is 100% clear. No concerns here:

We're going to pick a random design.

This one looks good: "Hues"

Oh no! Our startup is not called "Hues".

Not to worry. Click that Download button and save the Hues SVG file to your desktop.

Note: SVG stands for "Scalable Vector Graphics".

At the end of this tutorial you'll have a file that looks crisp at any size.

Authors Brian Bourque