Authors Brian Bourque
1) The obstacle is the way
Every hard problem you solve is a moat that others will shrink from.
Most people don’t have the stamina for hard work.
Challenges completed are insurance policies against competition.
2) Sell your story, not your product
Your company isn’t a product, it’s a story.
Great stories attract great employees and great customers.
Sell your story.
3) Focus on leverage
Points of leverage are areas where inputs can disproportionally affect outputs:
- A better conversion funnel impacts all sales
- A better sales process impacts all revenue
- A better onboarding process reduces churn
4) Focus on customers, not competitors
Success comes down to whether people will pay you to solve their problems.
Competitive intelligence is useful to understand where other attempts to solve a problem fall short.
But the customer’s actions speak loudest.
Most are a waste of time.
Here are 5 that are pure gold:
1) Learn from Elon Musk, Mark Zuckerberg and other top entrepreneurs.
Essays, videos and interviews on startup topics including fundraising and growth from the best founders of our
2) Join a community of like-minded entrepreneurs.
Success stories, case studies and camaraderie as hustlers build side projects and MVPs in public, sharing what they
3) Find the right freelancers to get your product off the ground
Graphic designers, software engineers, content creators, marketers and more.
I've hired great people from around the world using this
4) Learn how to market your business
Facebook's Ad library lets you see the ads running for any company in the world.
It's a powerful tool to understand your competition and get ideas on how to position
More competition, more expensive clicks.
How to master 5 FREE marketing channels:
1. Email Newsletters
Ethan Brooks offers a million dollars of value in this mega-thread on how to build a 7-figure newsletter
1/ How 7-Figure Newsletters Work— Ethan Brooks (@damn_ethan) July 11, 2021
Stoked to get back to writing about newsletters here.
For easy reference, you can find all the threads below (will keep this updated).
Based on months of dedicated research and dozens of interviews with operators across the industry.
Hrishikesh Pardeshi, founder of Flexiple and Buildd, reveals his 30-step framework for how a startup should approach
2. SEO (continued)
Yannick from Hypefury delivers a powerful guide to key SEO concepts with examples, tools and recommended videos to dive
I have 15+ years of digital marketing experience.— Yannick | Marketing & Growth (@Yannick_Veys) July 12, 2021
I condensed everything I know about SEO in one single thread including videos from industry experts.
When you finish this thread you can literally start your own SEO agency and start making money online.
3. Organic Twitter
Learn how Aadit Sheth writes killer threads that have earned him over 80K
The Twitter algorithm loves threads.— Aadit Sheth (@aaditsh) September 6, 2021
If you struggle with writing, know I used to as well.
I eventually overcame it.
6 steps to writing threads that crush it on Twitter:
But you can reduce mistakes by learning from the best.
10 threads to 10x your startup progress:
First-Time Founder Mistakes
You'll learn: Hiring, firing and everything in
I made every mistake as a first-time founder.— Siddharth Mohan (@siddharthm83) January 22, 2022
Here are the 10 big ones you absolutely shouldn't make \U0001f447
The CEO's Job
You'll learn: How the CEO makes a company
The CEO\u2019s job, a thread:— Ryan Breslow \U0001f57a (@theryanking) December 26, 2021
A Great Onboarding Experience
You'll learn: How to wow + hook new
The 7 psychology principles responsible for +20% MRR growth for our clients:— Ramli John \U0001f1e8\U0001f1e6 (@RamliJohn) June 17, 2021
1. Commitment & Consistency
2. Progressive Disclosure
3. Likeability Principle
4. Zeigarnik Effect
5. IKEA Effect
6. Hick's Law
7. Fitt's Law
Use them to improve your onboarding. Find out how: \U0001f9f5
Building an MVP as a Non-Technical Founder
You'll learn: Simple steps to get from problem to
Non-technical founders always ask how they can build an app if they don't have a tech team. I was in the same boat.— Janine Sickmeyer (@myfriendjanine) August 26, 2020
Let's break down some solutions. \U0001f9f5
But logos don't generate customers.
How to design a killer startup logo in 5 minutes, for free:
New entrepreneurs often get hung up on trivial details like logos.
It's what Paul Graham calls "playing house":
Focusing on the trappings of business instead of what really drives growth.
So let's solve your logo problem in 5 minutes.
First off, let's head over to Logo To Use: https://t.co/kDBddyYXuM
This insane site has millions of pro-quality logos that are free to use.
Their license is 100% clear. No concerns here:
We're going to pick a random design.
This one looks good: "Hues"
Oh no! Our startup is not called "Hues".
Not to worry. Click that Download button and save the Hues SVG file to your desktop.
Note: SVG stands for "Scalable Vector Graphics".
At the end of this tutorial you'll have a file that looks crisp at any size.
Startups succeed when they solve
\u201cA genuine intention to solve a problem\u201d is the best startup strategy you can have.— Al Caan (@caan_al) January 15, 2022
Do not lose sight of the intention behind your service, as you scale up.
Choose your customers
$600 Client \u2014 Complain, complain, complain— Will Cannon (@iamwillcannon) September 12, 2021
$60,000 Client \u2014 \u201cMoney sent, thanks\u201d
Resist the lure of new ideas when the real work begins:
Beginner\u2019s Dilemma:— Barrett O'Neill (@barrettjoneill) February 6, 2022
New endeavors are so challenging that other options appear an easier route to success.
If you choose to switch, rather than iterate and optimize, you\u2019ll always be a beginner.
And things will always seem hard.
Consider all paths and points of
90% of new startups fail.— Chris Munn (@chrisxmunn) February 4, 2022
Consider buying a business instead.