When we started @CourtsideVC in 2016, the biggest question we faced was "Can you really generate venture returns investing in sports?". 5 years later, we have enough data to share. This is the story of how we turned our passion for sports into a business.
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First, some context. When I started my sports analytics software company in 2009, I was unable to raise a single dollar in venture capital. I ended up having to cobble together $10K, $25K and $100K checks from individuals to get things going.

At the time, there were no venture funds focused on this space and generalist VCs simply did not believe in the market size of sports companies. As a result, almost all of them ran to the hills when they heard the word "sports".

Even when we got to ~$10M in recurring revenue, there was nobody knocking on our door to try and give us growth capital to see if we could build something big. Ultimately, this forced us to sell short to private equity guys who destroyed the business.

Fast forward to 2016 and we felt the sports, fitness and gaming markets were on the verge of exploding - these were three places where the next generation was spending its money & yet there were no early stage funds setup to fund these entrepreneurs and strategically open doors.