As one of my podcasts approaches 1.5m downloads and the the other 50,000, I thought I'd share a few things that I've learnt over the past 3 years on building a successful podcast 👇

1) 𝐇𝐨𝐬𝐭𝐬 𝐚𝐧𝐝 𝐠𝐮𝐞𝐬𝐭𝐬 > 𝐂𝐨𝐧𝐭𝐞𝐧𝐭
If you're not a 1 man band, the hosts and guests are more important than the content. I listen to @arseblog ArsecastExtra with @gunnerblog religiously and when one of the two aren't there, I delete the episode.

Podcasts are intimate. You build relationships with your audience, and a community if they cross pollinate. Your audience feels like they know you, the host, more than you realise.

2) 𝟖/𝟏𝟎 𝐀𝐮𝐝𝐢𝐨 𝐪𝐮𝐚𝐥𝐢𝐭𝐲
To the naked ear, your audience can't tell the difference between 10/10 audio and 8/10 audio. The content is more important. If it's gripping and good people will stick around even if the audio quality is average.

Buying nice football boots when you're no good doesn't make much sense. Start with getting the content right, get your audio up to a decently produced level and then build from there.