Most startups pitch like this...
• Problem
• Solution
• Market Size
• Competition
• Biz Model
• Projections
• Team

But, this is the WORST way to tell your story.

Instead, here's how you craft a BILLION dollar story that always hits the mark 🧵

The standard problem-solution pitch treats fundraising conversations like a checklist ☑️

It has the right pieces... but it's not a memorable story 😩

Investors have to sell you to the rest of their partners. All you've given them is a list of facts.

You need a better flow...

Instead, start your pitch with TRENDS 📈

Trends are macro market conditions that affect your startup.

Good trends make your startup inevitable. They make it impossible to fail.

(@businessbarista's last episode on Founder's Journal covers this)

Some relatable examples:

Ex 1: @Clubhouse

They BLEW UP in 2020, but this idea was bound to succeed.

Why?
1/ Covid made us crave human connection
2/ Big jump in influencers thanks to TikTok & Insta
3/ Airpods hit mass adoption — walking around with Airpods in was now normal (this was low-key huge)

The real genius is recognizing these trends early on 🔑

After you see these 3 trends happening at the same time, it's obvious that *someone* was going to build an audio-social network.

Rohan & Paul were smart enough to see it in 2019.

Probably some luck in there, too 😉