Most startups pitch like this...
• Problem
• Solution
• Market Size
• Competition
• Biz Model
• Projections
• Team
But, this is the WORST way to tell your story.
Instead, here's how you craft a BILLION dollar story that always hits the mark 🧵
The standard problem-solution pitch treats fundraising conversations like a checklist ☑️
It has the right pieces... but it's not a memorable story 😩
Investors have to sell you to the rest of their partners. All you've given them is a list of facts.
You need a better flow...
Instead, start your pitch with TRENDS 📈
Trends are macro market conditions that affect your startup.
Good trends make your startup inevitable. They make it impossible to fail.
(@businessbarista's last episode on Founder's Journal covers this)
Some relatable examples:
Ex 1: @Clubhouse
They BLEW UP in 2020, but this idea was bound to succeed.
Why?
1/ Covid made us crave human connection
2/ Big jump in influencers thanks to TikTok & Insta
3/ Airpods hit mass adoption — walking around with Airpods in was now normal (this was low-key huge)
The real genius is recognizing these trends early on 🔑
After you see these 3 trends happening at the same time, it's obvious that *someone* was going to build an audio-social network.
Rohan & Paul were smart enough to see it in 2019.
Probably some luck in there, too 😉