Deciding what to and when to go all in on an idea is super challenging and there’s a lot of bad advice out there

Here’s how it went for me and SwagUp

Here we go 👇

1/ the first important thing is that SwagUp wasn’t the first product/business idea I had worked on

By the time @swaguphq was started I had launched at least 15+ different ideas of varying levels of success growing up

2/ The chances your 1st, 2nd, or even 5th idea/product is going to take off are pretty low

And that’s largely because building startups are less about the product and ideas, and more about markets, timing, and execution

3/ So I think the first key lesson is that the number of swings you take early on is as important as the product you choose to work on

This is where you see many “over night successes” that were really the culmination of years of at bats, even for me at 25, I started at 6 :)

4/ Now back to the founding of SwagUp...

Leading up to it, I had known a bit about the industry, needing swag while launching and app in school, eventually selling flags and custom shirts to fraternities on campus in college