Keynotes from @jackbutcher talks on "Marketing Lessons " with @david_perell.

"Build once, Sell twice."

How to create a online presence using the Internet to communicate and connect with the idea?

Why is coining language so important in brand packaging?

" The world doesn't reward the people who have ideas but reward the people who are best at communicating their ideas." @david_perell

One of the most important marketing lessons is to understand the power of coining terms and language.

1// Coining terms means coining the ideas, the path that let other people remember, share and make sense of the world.
Creating ideas is a means of building a profitable business that remains in people's mind.

2//. " People grow your brand as a result of sharing your language."
Coining language enables the spread of an idea which increases the market for a brand.
To market a brand learn how to communicate the idea.

3//. The words used to promote a brand is a description of the idea.
"The name of the brand itself is a way to explain the service." @visualizevalue
To communicate through language, we must understand how can we phrase an idea in the minds of people.