MEGA THREAD🧵: 15 Headline Writing Tips With Real Examples

1/

Invoke Your Reader's Imagination With Specifics.

Never choose many vague words when a few specific ones will do the job much better.

2/ Cut The Corporate "Gobbly Goop"

A thesaurus gets you an MBA. But simple words are “the grease” allowing the best headlines to go far.

3/ Write To The Crocodile Brain 🐊🧠

Big numbers, dense facts and difficult words are hard for the brain to process.

Seek out ways to turn tough concepts into REAL visual concepts that get the attention of the crocodile brain.

4/ Turn The Energy Up!

If you can imagine someone reading your headline and then promptly falling asleep, it's probably time for a rewrite.