If you're new to copywriting and can't imagine how you'd bang out a 5k word sales letter *that converts* on cold traffic

This 20-point outline has inspired $1M sales letters
for some copy g's who charge 5 figs to bless your landing page

Let's take a look

(download at the end)

Clayton Makepeace's "Pretty Darned Good Outline"

I've done a write up of each point before, but that's not really so helpful.

I view this mostly as a "spiritual guide" to think of while I write, which can give you a boost if you're coming up blank

#1-5

Breaking down how to write a "lead" - how we hook the reader in

You need to quickly catch their attention and emotions while they ask themselves:

- wtf is this
- who's writing it
- why should I read it

You're getting attention, invoking curiosity, and priming emotionally

The challenging ones are 4 & 5, "Bribe him to read this" and "Deliver value"

Remember,

If u can explain a problem to someone very precisely, they subconsciously assume you have an answer

If you can nail down their issue, they'll feel like a solution is on it's way (dopamine)

Doing all of this via story is a great way to put this into a palatable package:

- it's entertaining (critical)
- story can be about someone with the problem, illustrates issue
- Story can be about you, proving credibility

The whole thing needs to be fluid