Sunday Sales Secrets
#1 - Pattern Interrupts
This one trick separates the amateurs from the pros
Command attention from the people that are conditioned to ignore you by leveraging advanced sales psychology
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We live in a world where we are constantly being advertised to
As a result, we've become conditioned to ignore sales messaging
This is especially true for decision makers at businesses who are called, emailed, & messaged nonstop
When they realize they are being sold to, their attention goes to ZERO & their focus shifts on getting rid of you
As a seller, you need to utilize psychological tactics that disrupt this defense mechanism to have your pitch heard
These tactics are known as Pattern Interrupts
Pattern interrupts work by introducing an unexpected element to your outreach messaging
This causes confusion & breaks the typical thought process of "this is a spam call/email/message"
This confusion delays the action of ignoring you (hanging up, deleting email, etc)
This buys you a few seconds of their attention that you would not have otherwise had
If the pitch that follows is relevant & interesting, you'll have the conversion you're looking for