Are You Making These Costly Beginner Mistakes With Your Sales Letters?

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Pssst... if you sell anything on Gumroad...

You might wanna pay attention to this 👇

I usually focus on email...

But I've been busy critiquing sales letters this past week.

Instead of getting in the weeds...

Let's zoom out and talk about 5 high-level areas that can help you boost those juicy conversions.

#1 — Weak structure

I want to see how the sales letter flows.

How are we organizing the sections?

Do we even HAVE sections?

What about section headers for skimmers?

We want to take the reader through a logical sequence that primes them to buy.

#2 — Fuzzy targeting

WHO is our ideal client or customer?

Are we speaking to this person... or trying to appeal to everyone?

A common, common mistake I see is that the offer owner isn't clear on the target.

Instead, write to ONE person.

#3 — Incomplete offer

Many people will create a book, course, or coaching program...

Slap a price on it...

And call it a day.

They don't really give thought to offer positioning, bonuses, one-time offers, upsells, ascension, urgency, etc.