Facebook may well be exceptionally nasty and it’s leadership particularly deceitful, but the whole enterprise is the natural conclusion to an ad-powered social network. Ever greater surveillance, hyper targeting, and engagement baiting is what the basic incentives demand.

Facebook cannot change course. The best they can do is keep dishing out empty apologies, commit to inconsequential adjustments to its algorithms, and spend more money on positive PR and negative projection. The rot is at the core of its very being.
This is why we, consumers and citizens, must make the change for Facebook. Antitrust forcing a breakup of the business, and consumer revolt driving #DeleteFacebook. Zuckerberg will never conclude that what he built has become such a net negative for the world on his own.
That’s why its so tragic that WhatsApp sold out to Facebook in particular. Finally a challenger that had a different model and different ethics. But few would say no to $19B, which is why we need antitrust enforcers to do it for them.

More from Tech

Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇

It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details):
https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha

I've read it so you needn't!

Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.

The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.

Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.

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