Shocking fact: Millennial men are less likely to work than any other age and gender demographic in America.

Today, there are 500,000 young men missing from the U.S. workforce.

Research suggests video games & improved leisure tech plays a role in the problem. 👇 Thread:

Following the 2007 to 2009 recession, 25 to 34 year old men exited high school with fewer middle-skill job opportunities than years prior.

During this time, we saw an increased number of men living with parents & choosing unemployment over lower paying jobs.

It's estimated that 24M millennials live w/ their parents.

1 in 4 living in their parents’ home neither go to school nor work.

What's more surprising? 9 in 10 who lived with their parents a year ago are still living there w/ no plans to leave.

Economists are calling millennial men a lost generation.

According to economist David Dorn:

“If you get to the point where you’re turning 30, you’ve never held a real job and you don’t have a college education, then it is very hard to recover at that point.”

Economists suggest this choosiness is a generational trait.

Forbes interview w/ a high school educated man:

"I’m very quick to get frustrated when people refuse to pay me what I’m worth."
“People feel that they have choice nowadays, and they

Thread: Your startup can’t afford to ignore the competition.

100 million startups are launched every year.
That’s 3 startups per second. How are you going to compete?

You need a systematic way to outsmart your competitors —

Too often startups focus on product alone and forget about the importance of a well planned and executed GTM. Products are easy to build and deploy, which means anything that’s working will ultimately get copied.

Low-end competitors will cherry pick key features and launch light-weight versions of your product. In this case, you cannot compete on price or feature set alone.

B2B products ultimately compete with suites. File storage is a great example of this. Suites still win the CIO vote for company-wide usage. In this case, you're fighting to "land" within an organization and "expand" for more seats and additional departments.

Consumer platforms can easily copy, and ultimately kill, good consumer products. While the majority of these copycats are experimental in nature, the launch of Instagram Stories proves platforms have a massive distribution advantage.