Four years ago this month, there was an uproar among analysts (and the public) about whether Cambridge Analytica was a PSYOP. The word is triggering; it tends to get people animated, makes people think of conspiracy theories, implies a grand master plan, shadowy operators, etc.

I have a good memory of that. What's happening now re: QAnon and whether it was a PSYOP and by whom is comparable. And it's a pointless debate. Any operation that 1) does target audience analysis, 2) deploys messaging against audiences, 3) tries to alter behavior, is a PSYOP.
The origin of this particular operation is complicated, networked, and muddied by people who wish to both claim and disclaim it. But it is functionally a PSYOP, has borrowed from that heritage, and can be analyzed in those terms. Miss me with claims to the contrary.
Researchers, journalists, and historians need to get to the bottom of how it evolved (and it did evolve, vs. a unified top-down plan), and we can do that if we work in good faith together. But we have to accept the fact that these kinds of operations are now commonplace.
It also helps to use the lens of emergence; information ops evolve, and incorporate DNA from everything that has come before: LARPs, ARGs, PSYOPs, the general public's participation + gullibility. In that context, one doesn't need top-down orchestration, necessarily.
But such a phenomenon (called by some an 'egregore') can definitely be co-opted, corralled, weaponized, aimed, cajoled, funded, shaped and steered by people with sufficient motivation and financial/social capital.
We need to train ourselves away from looking for over-simple explanations and zero-sum frames that insist on a single top-down explanation when in fact we are dealing with something messy, organic, and living.
Anyway I have great respect for all of my friends and peers who are trying to minimize harm by exposing and shrinking these destructive movements. You're all heroes. And we'll be successful if we focus on crushing the spread of the mind-infection.
And for the record, Cambridge Analytica was a rebranding (created by Steve Bannon) of SCL Elections. SCL (Strategic Communications Laboratories) was, literally, a PSYOPs firm that had done work for militaries for decades, and then more recently elections work. CA was a PSYOP.
Similar cautions apply to Parler. We don't know exactly what it is, but thank you to people like @RepMaloney and House Oversight who are aiming to find out. It has many markings of being a domestic/foreign dark-money intel op. Let's shine some sunlight on it and see.
Of course, muddying the waters further (intentionally) are bozos like Bannon and Icke who are correctly suggesting QAnon functioned as a PSYOP, but attributing it to the FBI or lord knows who else — which is nonsense. Let's do the work while retaining flexibility of thought.

More from Dave Troy

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So, as the #MegaMillions jackpot reaches a record $1.6B and #Powerball reaches $620M, here's my advice about how to spend the money in a way that will truly set you, your children and their kids up for life.

Ready?

Create a private foundation and give it all away. 1/

Let's stipulate first that lottery winners often have a hard time. Being publicly identified makes you a target for "friends" and "family" who want your money, as well as for non-family grifters and con men. 2/

The stress can be damaging, even deadly, and Uncle Sam takes his huge cut. Plus, having a big pool of disposable income can be irresistible to people not accustomed to managing wealth.
https://t.co/fiHsuJyZwz 3/

Meanwhile, the private foundation is as close as we come to Downton Abbey and the landed aristocracy in this country. It's a largely untaxed pot of money that grows significantly over time, and those who control them tend to entrench their own privileges and those of their kin. 4

Here's how it works for a big lotto winner:

1. Win the prize.
2. Announce that you are donating it to the YOUR NAME HERE Family Foundation.
3. Receive massive plaudits in the press. You will be a folk hero for this decision.
4. Appoint only trusted friends/family to board. 5/

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Margatha Natarajar murthi - Uthirakosamangai temple near Ramanathapuram,TN
#ArudraDarisanam
Unique Natarajar made of emerlad is abt 6 feet tall.
It is always covered with sandal paste.Only on Thriuvadhirai Star in month Margazhi-Nataraja can be worshipped without sandal paste.


After removing the sandal paste,day long rituals & various abhishekam will be
https://t.co/e1Ye8DrNWb day Maragatha Nataraja sannandhi will be closed after anointing the murthi with fresh sandal paste.Maragatha Natarajar is covered with sandal paste throughout the year


as Emerald has scientific property of its molecules getting disturbed when exposed to light/water/sound.This is an ancient Shiva temple considered to be 3000 years old -believed to be where Bhagwan Shiva gave Veda gyaana to Parvati Devi.This temple has some stunning sculptures.
🌺कैसे बने गरुड़ भगवान विष्णु के वाहन और क्यों दो भागों में फटी होती है नागों की जिह्वा🌺

महर्षि कश्यप की तेरह पत्नियां थीं।लेकिन विनता व कद्रु नामक अपनी दो पत्नियों से उन्हे विशेष लगाव था।एक दिन महर्षि आनन्दभाव में बैठे थे कि तभी वे दोनों उनके समीप आकर उनके पैर दबाने लगी।


प्रसन्न होकर महर्षि कश्यप बोले,"मुझे तुम दोनों से विशेष लगाव है, इसलिए यदि तुम्हारी कोई विशेष इच्छा हो तो मुझे बताओ। मैं उसे अवश्य पूरा करूंगा ।"

कद्रू बोली,"स्वामी! मेरी इच्छा है कि मैं हज़ार पुत्रों की मां बनूंगी।"
विनता बोली,"स्वामी! मुझे केवल एक पुत्र की मां बनना है जो इतना बलवान हो की कद्रू के हज़ार पुत्रों पर भारी पड़े।"
महर्षि बोले,"शीघ्र ही मैं यज्ञ करूंगा और यज्ञ के उपरांत तुम दोनो की इच्छाएं अवश्य पूर्ण होंगी"।


महर्षि ने यज्ञ किया,विनता व कद्रू को आशीर्वाद देकर तपस्या करने चले गए। कुछ काल पश्चात कद्रू ने हज़ार अंडों से काले सर्पों को जन्म दिया व विनता ने एक अंडे से तेजस्वी बालक को जन्म दिया जिसका नाम गरूड़ रखा।जैसे जैसे समय बीता गरुड़ बलवान होता गया और कद्रू के पुत्रों पर भारी पड़ने लगा


परिणामस्वरूप दिन प्रतिदिन कद्रू व विनता के सम्बंधों में कटुता बढ़ती गयी।एकदिन जब दोनो भ्रमण कर रहीं थी तब कद्रू ने दूर खड़े सफेद घोड़े को देख कर कहा,"बता सकती हो विनता!दूर खड़ा वो घोड़ा किस रंग का है?"
विनता बोली,"सफेद रंग का"।
तो कद्रू बोली,"शर्त लगाती हो? इसकी पूँछ तो काली है"।