Tomorrow, Zynga shuts down FarmVille on Facebook after 11 years. I wanted to share the story of how we created it and why it has played such an important role in the evolution of gaming. 1/x
More from Social media
The goal?
Learn how to craft interesting threads, and grow a following. It (mostly) worked.
- New followers: +2.5K (+100% MoM)
- Top thread: 373K impressions
- Top tweet: 2.5K likes
Here's what I learned. Quick thread 👇👇
To start, here's the most popular thread I've written.
Thoughts on what made it work, below.
Nikola Tesla was the greatest inventor of his era. He died penniless and alone, swindled by both Thomas Edison and JP Morgan.
— Mario \U0001f98a (@mariodgabriele) September 2, 2020
A thread \U0001f447\U0001f447\U0001f447 pic.twitter.com/80Gco1e6uq
1. Quality
The threads that performed best were (usually) the ones I put the most effort into.
One example is this one about Jeff Bezos's origins. I spent hours researching and drafting it.
It's worth taking the time to craft your
[Story time]
— Mario \U0001f98a (@mariodgabriele) July 30, 2020
Yesterday, Jeff Bezos testified in front of Congress. It was almost exactly 15 yrs ago that Amazon introduced itself to the world.
We have all heard some version of his story. But in investigating his childhood, I was surprised to find much that has gone unshared. pic.twitter.com/CDaIAA0Fzj
2. Timeliness
Capitalizing on the news can be one way to expand viewership.
When Fornite launched its #FreeFortnite campaign, I wrote this thread.
At the time, it was my 2nd best performing thread. It also introduced me to the lovely
Fortnite is standing up to Google and Apple.
— Mario \U0001f98a (@mariodgabriele) August 13, 2020
They're offering 20% discounts to players that buy digital currency in the app, bypassing the payment systems of Big Tech.
This is a thread about the game's humble beginnings. \U0001f447
(All likes + RTs appreciated! \U0001f64f) pic.twitter.com/Zg5Lr3hDRu
3. Narrative Arc
Have a clear start and end in your mind.
I made this mistake with a few Amazon threads. I thought because my first one worked, I could keep the story going. But they didn't have as clear a narrative arc and were much less popular.
A book about lichen saved Amazon from going out of business.
— Mario \U0001f98a (@mariodgabriele) August 10, 2020
A thread \U0001f447 pic.twitter.com/kgfmBf4Dsj
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If you thought disinformation on Facebook was a problem during our election, just wait until you see how it is shredding the fabric of our democracy in the days after.
— Bill Russo (@BillR) November 10, 2020
Look at what has happened in just the past week.
In other words, the Social Media monopoly Facebook commands globally has gone full fascist in an attempt to preserve the corrupt and criminal hold on power by Republicans and Trump Administration.
Aiding and abetting a coup d’état.
As if there weren’t enough other reasons to dismantle Facebook’s monopoly, Zuckerberg is playing his cards and revealing clearly that Cambridge Analytica election interference was not just a onetime anomaly, but is now a feature of Facebook’s business model.
Megalomaniac Marc has now revealed the true colours of Fascist Facebook.
Facebook is a weapon to manipulate the masses. A tool to carry out disinformation campaigns with impunity.
And the response of the left... is to delete their Facebook account.
As if the deletion of a Facebook account will do anything. It might send a message that your virtues are principled, your morality superior. But it enables the weapon to be continued to gaslight and manipulate the electorate.
An inherent flaw in the left’s critical thinking.
2/ Thread writing
Chirr app
Price: Free
What I like: has a nice blank space for drafting and a good auto-numbering feature
What I don't: have to copy and paste tweets into Twitter after thread is drafted and can't add pics
https://t.co/YlljnF5eNd
3/ Video editing
Kapwing
Price: Free
What I like: great at pulling vids from youtube/twitter and overlaying captions + different audio on them
What I don't: Can't edit content older than 2 days on the free plan
https://t.co/bREsREkCSJ
4/ Meme making
Imgflip
Price: Free
What I like: easiest way to caption existing meme formats, quickly
What I don't: limited fonts
https://t.co/sUj13VlPiO
5/ Inspiration
iPhone notes app
Price: Free
What I like: no frills & easily accessible. every thread i write starts as an idea in notes
What I don't: difficult to organize
I suggest @manyver_se as TW + FB replacement! It has no server, hence no shutdown! Everything reside on your + friends phone/or PC. You do posts as in TW/FB or private DM.
Generate an ID. Then share invite-codes with friends. See> https://t.co/2OMw7e0bUB ++>
Once you installed the app you can start post threads as "public". For the moment they will be stored on your device. Once you have contacts, they will share that. Is like offline blogging! ++>>
The huge advantage; no server can shutdown your communication! Friends share your posts, so it's resilient if not always online. Is an "off-grid" optimal solution. Is a bit tedious to share "invite-codes" but it's worth. Check>
The most obvious way to CONNECT, is to invite each friend with his special [DHL] generated code. https://t.co/ayurByEtmV Can be shared via mail, or any other means. Use a secure mail like @TutanotaTeam or @ProtonMail ++>>
If some group leader wants, he can do a pub-server where only contacts reside. You must get here an invite-code to to access that server. On digital ocean we can employ one:
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His arrogance and ambition prohibit any allegiance to morality or character.
Thus far, his plan to seize the presidency has fallen into place.
An explanation in photographs.
🧵
Joshua grew up in the next town over from mine, in Lexington, Missouri. A a teenager he wrote a column for the local paper, where he perfected his political condescension.
2/
By the time he reached high-school, however, he attended an elite private high-school 60 miles away in Kansas City.
This is a piece of his history he works to erase as he builds up his counterfeit image as a rural farm boy from a small town who grew up farming.
3/
After graduating from Rockhurst High School, he attended Stanford University where he wrote for the Stanford Review--a libertarian publication founded by Peter Thiel..
4/
(Full Link: https://t.co/zixs1HazLk)
Hawley's writing during his early 20s reveals that he wished for the curriculum at Stanford and other "liberal institutions" to change and to incorporate more conservative moral values.
This led him to create the "Freedom Forum."
5/