BC SOCIAL MEDIA
Saved by @zmbnski

I wrote 30 Twitter threads in 30 days.

The goal?

Learn how to craft interesting threads, and grow a following. It (mostly) worked.

- New followers: +2.5K (+100% MoM)
- Top thread: 373K impressions
- Top tweet: 2.5K likes

Here's what I learned. Quick thread 👇👇

 To start, here's the most popular thread I've written.

Thoughts on what made it work, below.

https://t.co/AIOAYiWEcQ
1. Quality

The threads that performed best were (usually) the ones I put the most effort into.

One example is this one about Jeff Bezos's origins. I spent hours researching and drafting it.

It's worth taking the time to craft your words.

https://t.co/6zWbc4AXLE
2. Timeliness

Capitalizing on the news can be one way to expand viewership.

When Fornite launched its #FreeFortnite campaign, I wrote this thread.

At the time, it was my 2nd best performing thread. It also introduced me to the lovely @JoshConstine.

https://t.co/IEoEYYHtzj
3. Narrative Arc

Have a clear start and end in your mind.

I made this mistake with a few Amazon threads. I thought because my first one worked, I could keep the story going. But they didn't have as clear a narrative arc and were much less popular.

https://t.co/CuR4C9jwZD
4. Imagery

Creating a special title image made no difference.

The threads that took off used photos. And some of the most fascinating stories that used a title image went nowhere.

One example: the story of the kidnapping of Freddy Heineken.

https://t.co/Xchm3r3hlb
5. Polls

Polls are good for engagement, but not likes or RTs.

100 people played this Twitter trivia game I tried out, but it yielded very few likes or RTs. A few people liked it a lot though.

https://t.co/8duUtG0vfo
6. Quotes

In their brevity, quotes are well-suited to Twitter.

This one about Abraham's Lincoln wisdom did reasonably well for me (at the time). They also take much less time.

https://t.co/tUPCVXzCN8
6. Good News

If you have something big to share, share it.

Even though other threads performed better, the 1K that liked my thread about going full-time on The Generalist meant the most.

Twitter can be a supportive place.

https://t.co/lbO0eeyOCd
7. Answer a Question

After I announced going FT on The Generalist, I had other writers reach out asking what tools I used.

So I shared that list publicly. It made it easier for me to give people detailed information.

https://t.co/D48vNUgYVD
8. Curate Information

This was written after the 30 days, but is something I'd like to do more of: compile info into a single thread.

This covers 2020's IPOs. It features my writing along with others' work. There's value in simplifying consumption.

https://t.co/WcikPizTHW
9. To 👇 or Not to 👇?

I've heard some folks find the use of the 👇 annoying.

I think it may feel manufactured to some.

Personally, I think it is a useful visual to let readers know that there's more to the story. To each their own.
10. The Perfect Topic?

Why did the Tesla tweet work?

Written on a plane, quicker than usual. Not based on any news.

But it hit a sweet spot: something ppl know a *little* about, but not as much as they'd like. Familiarity gets ppl intrigued, uncommon insight seals the deal.
11. Astroturfing

If you want to, you can post your thread into other threads to get visibility.

I did this for the Fortnite thread. Then I felt sick for being spammy and deleted them all. It may be a viable strategy but feels icky to me.

Again, do you.
12. Where Next?

The threads I found most fun to write were narrative and evergreen. I think a year from now, readers will still be interested in:

- Jeff Bezos' Origins
- The Life of Tesla

+ some others. So that's what I plan to write more of.
I'll also write my newsletter, which is my number 1 priority. If you'd like to be a part of that journey, sign up here.

You'll join +11K creators and thinkers interested in technology. Entirely free.

https://t.co/Tnl6ePFgif

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Video content is the past, present & future.

Golden rule of social media : People gravitate towards HUMANS & their stories.

The easiest way to attach people to your journey is COMMUNICATION through video.

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It makes me smile every time I notice IGListKit at work in Instagram. We put a lot of work into making and improving it. Proud to see it holding up 4 years later.

🧵 with some memories on how it was built:

At Instagram, product work slowed around the holidays, so we used the time to pay down tech debt. In winter 2014 I reviewed a +12k line refactor from UITableView to UICollectionView.

We recently dropped iOS 5 so we could use the new 6+ APIs without backwards compatibility.

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We used reloadData for everything and it worked, for the most part.

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mark pincus
mark pincus
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Tomorrow, Zynga shuts down FarmVille on Facebook after 11 years. I wanted to share the story of how we created it and why it has played such an important role in the evolution of gaming. 1/x

The real innovation of FarmVille was in making games accessible to busy adults, giving them a place to invest and express themselves and be seen by people in their lives as creative. People thought of FarmVille as a sort of Etch-a-Sketch. 2/x

It was the first game at scale that leveraged big data, and almost everything inside the game was tested and optimized. FarmVille became a training ground for a generation of entrepreneurs and product managers. 3/x

In 2008, Happy Farm reached 20+ million daily active users, setting off a wave of competition from game developers, and numerous farming games began to hit the market. 4/x.

On February 6, 2009, FarmTown reached 1 million DAU on Facebook. Farm Town combined the moving maps from MyFarm with avatars in Zynga’s YoVille. I wrote the date on the wall, and said we need to count the days until we are in the market with our own game. 5/x
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Adrian Mario
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THREAD ALT-COMM 🔄
I suggest @manyver_se as TW + FB replacement! It has no server, hence no shutdown! Everything reside on your + friends phone/or PC. You do posts as in TW/FB or private DM.
Generate an ID. Then share invite-codes with friends. See> https://t.co/2OMw7e0bUB ++>

Once you installed the app you can start post threads as "public". For the moment they will be stored on your device. Once you have contacts, they will share that. Is like offline blogging! ++>>

The huge advantage; no server can shutdown your communication! Friends share your posts, so it's resilient if not always online. Is an "off-grid" optimal solution. Is a bit tedious to share "invite-codes" but it's worth. Check>

The most obvious way to CONNECT, is to invite each friend with his special [DHL] generated code. https://t.co/ayurByEtmV Can be shared via mail, or any other means. Use a secure mail like @TutanotaTeam or @ProtonMail ++>>

If some group leader wants, he can do a pub-server where only contacts reside. You must get here an invite-code to to access that server. On digital ocean we can employ one:
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