BC SOCIAL MEDIA
Saved by @Alex1Powell

How I built a 7 Million+ strong COMMUNITY on social media, in 5 years.

(A thread)

 Video content is the past, present & future.

Golden rule of social media : People gravitate towards HUMANS & their stories.

The easiest way to attach people to your journey is COMMUNICATION through video.

If you cant come on screen, at least use voice. Video>Photo>Written.
From day 1 :
- Wrote down ALL ideas on paper (content pieces, growth strategies, future targets)
- Decided to expand my team, whenever my income allowed me to.
- Make. Money. First.
Don't just rely on YouTube income or brands for money. You may also provide SERVICES to fans.
But in the long term, BIG money will come from brands.

Therefore accumulate numbers and create your own niche.

How to get numbers?
- Entertain or Educate or Motivate

- Create videos/pieces that address people's most common questions/thoughts about the niche you've chosen.
As you grow through your base strategy of video creation (could be YT, IG Reels or even LinkedIn Video)...

You can further community loyalty through sharing pieces of your personal story. How?
- Vlogs
- Captions that expose your mindset.
- Tweets

Be a good storyteller.
The long term throws up its own challenges - Even your most loyal community members can get bored of your content. How to stay relevant? Reinvent.

How?
- Stay updated with the evolution of social media
- Study in the background (to add layers to yourself)
- Change content style
People will STICK with your social media handles when :
- They see FRESH content (either the style or the information or the feeling of it)
- When they see YOU evolving as a person.
- When you still retain some of the ORIGINALITY for which they'd followed you initially.
Stay consistent with releases

If need be, only select 1 or 2 social media platforms that you play games within.

Depending on the kind of community you wish to build, prioritise amongst :
- YT (loyalty)
- Instagram (brand money)
- LinkedIn/Twitter (professional opportunities)
These were the 'social media basics'.

But if you wish to SCALE your brand :-
- Delegate furiously.
- TEACH, mentor & retain a great team.
- Network with people from outside social media (for perspective & humility)
- Ask yourself : What beyond these digital numbers?
What did I do beyond running my English self-help brand 'BeerBiceps' ?

- In 2017 : Co-founded @MonkEtweets. Talent management & content marketing firm (50+ work force)

- In 2018 : Founded Hindi brand 'Ranveer Allahbadia'

- In 2019 : Created the podcast brand 'The Ranveer Show'
In 2020, we have a 80+ member team working across multiple organizations.

Currently working on 2 more YouTube based digital brands (Our Hindi podcast brand and a Hindi language digital version of 'National Geographic')

Also working on building a self-help based app.
Big challenges & solutions I discovered :
- How to retain motivation? Take breaks regularly.
- How to deal with trolling? Toughen up.
- How to deal with stagnation? Write/upload SOMETHING every day.
- How to secure your future? Find co-founders & build revenue streams together.
Strongly believe that we haven't even achieved 1% of what I initially set out to achieve in my career.

This journey has only begun.

My greatest weapon has been my urge to keep learning about the social media universe.

My greatest teacher has been my mistakes along the way.
The one thing I ALWAYS believe that could have accelerated things is GUIDANCE.

Have always been blessed with 'Business mentors'.

But NO social media mentors.
Someone who could have pointed out my mistakes before I made them.

That's why, here's a huge announcement.
Tying up with @graphyapp to create a NEW AGE social media mentoring course.

Going to be conducting 6 detailed chapters that will explain :
- Strategies
- Hacks
- Mindsets
- Management
- Leadership

For aspiring digital entrepreneurs.

Sign up here :-
https://t.co/mrgpBUb4o8
The greatest SOCIAL MEDIA HACK (besides consistent hard work) is mentoring.

Social media is an 'experiment based' game.

If you're thinking about 10 experiments, only 1 will succeed.

I hope to be the 'Social media mentor' who helps you pin point your likely "HIT experiment".
At this stage, I'm 27.

Yet, there's a long way to go.

But the one thing I'm certain of is that the teams I've assembled & the work culture we've set, will ensure financial & fame-specific growth.

At this stage, it's about giving BACK to the world that gave me my everything.
So if you're an aspiring content creator or a hopeful digital entrepreneur... Know these truths :-

- All your dreams are possible.
- Guidance will make your process easier/faster.
- A strong online brand in the 2020s will set you up for the REST of this century.

Good luck!

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KP
KP
@thisiskp_
10 ridiculously simple tips I wish I knew about building an audience when I first started:

I mostly winged it 🤫

Let me share my lessons so you don't have to:

(a thread 🧵)

1/ Switch from being a consumer to a creator

If your default is opening social media and binging on updates from others, there's a problem. The world needs to know what YOU can offer, and I believe everyone can add value. So first, switch to intentionally becoming a creator.

2/ Start very small and build "Atomic habits"

Most beginner creators people aim too far high and crash. It never works for me. Instead choose tiny habits like 2 tweets a day in the morning. Or 1 video for Youtube. Or 1 short essay each day on Substack. Optimize for consistency.

3/ Pick one social platform to create and stick with it

What comes naturally to you? Writing your thoughts, choose Twitter. Editing interesting footage and layering a voice-over? Choose Youtube. Short essays? Choose Substack. Pick one and stick with it for at last 1 month.

4/ Find your niche

Don't focus on big bold segments with hundreds of active prolific creators already fishing. Find specific audiences and move towards them.

I was a no-code maker in 2018 so that niche came naturally. Later, I expanded to the community niche. Now #buildinpublic
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David Harsanyi
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@davidharsanyi
Don't know if anyone at CNN is covering debunking of the Cambridge Analytica whistleblower panic. This is what it looked like back in 2018.

https://t.co/zHneHwZbQE


https://t.co/VXCyV6rhfr


https://t.co/5JHO9FopEd


https://t.co/bcvkeqs8To
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Rudy Havenstein, Check out the fact-checkers.
Rudy Havenstein, Check...
@RudyHavenstein
So let's check in on "Newsguard," one of the Orwellian groups (e.g., The Atlantic Council) that totally reliable sites like @voxdotcom and @axios use to decide what is "Unreliable" and "fight disinformation."

One example:

OK, so "The Daily Wire" and "https://t.co/oEa89coNak" are unreliable. Fair enough, maybe they are (I don't use either one of them).

So let's look into one of our new official arbiters of "reliability," Newsguard!

What's their advisory board look like?

https://t.co/5N8op70VE1


OK, so maybe a few names jumped out at you immediately, like, oh I don't know, (Ret.) General Michael Hayden, former Director of the CIA AND former Director of the National Security Agency in the run-up to the Iraq War in 2003! Google him, he's famous!


Newsguard is all about "seeing who's behind each site," (like how Michael Hayden is behind Newsguard?)

All they want to do is fight "misinformation." That's laudable, right?

Also, Newsguard has a "24/7 rapid response SWAT TEAM!!"

So cool!
https://t.co/EDN3UXvBR9


Ok, I'm not a journalist or a former CIA director, so I have no idea what's true or not unless someone tells me, so hey, Columbia Journalism Review - what do you think of Newsguard Advisory Board Member Michael Hayden?
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Immo Landwerth
Immo Landwerth
@terrajobst
Many people are stressed by social media, especially Twitter.

Here is what I do to keep my sanity:

1. Be selective who you follow. Choose uplifting people and people you enjoy talking to.

2. Mute and block liberally. “But freedom of speech”. Nonsense. You choose your friends and parties in real life. Same applies to social media. It’s not immoral to ignore people who dunk on you. This also includes the annoying “devil’s advocate” personalities.

3. Choose your online persona. I mostly use Twitter for work and for engagement with the .NET community. But I’m still a human. Don’t let others dictate what you can and cannot talk about.

4. Choose wether you use your real name or a pseudonym. Social media is about authentic and real human encounters. Your name isn’t as important has how honest you can be in your conversations. Being anonymous is totally cool if that lets you be who you are.
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Toby \u2615\ufe0f
Toby ☕️
@tobydoyhowell
1/ Creating content on Twitter can be difficult. A thread on the stack of tools I use to make my life easier

2/ Thread writing

Chirr app

Price: Free

What I like: has a nice blank space for drafting and a good auto-numbering feature

What I don't: have to copy and paste tweets into Twitter after thread is drafted and can't add pics

https://t.co/YlljnF5eNd


3/ Video editing

Kapwing

Price: Free

What I like: great at pulling vids from youtube/twitter and overlaying captions + different audio on them

What I don't: Can't edit content older than 2 days on the free plan

https://t.co/bREsREkCSJ


4/ Meme making

Imgflip

Price: Free

What I like: easiest way to caption existing meme formats, quickly

What I don't: limited fonts

https://t.co/sUj13VlPiO


5/ Inspiration

iPhone notes app

Price: Free

What I like: no frills & easily accessible. every thread i write starts as an idea in notes

What I don't: difficult to organize
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Bharadwaj
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Thread.

Recently, Harsimrat Kaur @HarsimratBadal_ claimed in parliament that Guru Tegh Bahadur protected the religion of Hindus despite of being a Non-Hindu. And Hindus owe a huge favor to others.

In this thread, I will show that Guru Tegh Bahadur was every inch a Hindu!

Let us begin with some contemporary sources.

Guru Tegh Bahadur visited the holy Triveni at Prayaga in 1662 CE.

This visit is documented in contemporary Bhat Vahi records.

Unlike those unpublished "bhat vahis", this one was published by Sikh historian Madanjit Kaur (1978)


This Bhat Vahi was signed by Guru Tegh Bahadur.

The content of the letter is particularly striking.

Guru Tegh Bahadur calls himself a devotee of Naina Devi.

Note. A devotee of Naina Devi. He does not mention Akal Purakh or Waheguru.


In the record, Guru Tegh Bahadur identifies himself as Sodhi Khatri by Varna and Kaushish by gotra.

This is exactly how the followers of orthodox Hinduism identify themselves to this date!


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This practice of appointing purohits is just what is referred to by some people as "Brahmanical Hinduism"
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