BC MARKETING
Saved by @Alex1Powell

The 20 Commandments of Email.

Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.

//THREAD//

 1) Treat your subs with respect

People didn't sub to your list to be spammed.

People subbed to your list because you have something to offer and they're interested in you.

Keep it that way.
2) Test Everything

-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text

"Never stop testing and your advertising will never stop improving."

-David Ogilvy
3) Have Systems

-Welcome flows
-Purchase flows
-Abandonment flows

These will keep earning money forever.

You need sleep.

Systems don't.
4) Leverage List Segmentation

Never blast your whole list.

That's just asking to land in the Spam folder.

Focus on people who actually open your emails and click on your links.

An engaged list > A huge list.
5) Tag Everyone

Clicked on a link?

Tag them.

Purchased a product?

Tag them.

Won't open your emails?

Tag them.

If you know who you're sending emails to, it’s easy to make money.
6) Learn to Hype

Say you have a big holiday / event coming up.

You send them a discount email that day, right?

Wrong.

You send them one the day before,

One during the event,

And one after as an extended sale.

Easy money.
7) Treat Them.

Your email subs want to know more about you than your followers.

That's just how it is.

Let them know that you care by giving them discounts or unique offers.

Making your subs feel special is good for business.
8) Be Unexpected.

>Ask a question in the subject line.
>Tease them saying there's a surprise inside.
>Tell them about your once-in-a-lifetime opportunity
>Make them laugh
>Tell a story

The key to good emails?

Stop being boring.
9) The Subject Line Is As Important As The Email

The subject line determines whether people are going to open your email or not.

>Beautiful design
>Solid copy
>Inbox delivery

Mean nothing if people won't open your email.

Pro tip: A/B test your subject lines & pick the winner
10) Use Preview Text

Use preview text as a "second subject line".

Examples:

- Great to have you!
- You're gonna like what's inside!
- Here's a little gift for you.

The subject line caught their attention.

A killer preview text seals the deal.
11) Make Them Feel Like They Belong

People like to feel part of something.

Anything that means something to them.

@ROGUEWEALTH leads the Roguewarriors.

@OneJKMolina has La Familia.

What do you have?
12) Don't Make Them Sick Of You

Sending emails every day is overkill.

If once a week works best, do once a week.

If twice or thrice a week does best, do twice or thrice a week.

Don't overdo it.

Respect their time and they will respect yours.
13) Don't Let Them Forget You

Conversely, don't let them go cold.

If you haven't emailed your list in months and expect them to buy from you,

You're in for a bad surprise…
14) Reignite The Fire

If people are not opening your emails, it's because you haven't given them a reason to.

So send them an email and give them a reason to.

Give them a discount
Let them ask you a question
Offer some kind of help

If that doesn't work, delete.
15) Respond If You Say You Will

Many people ask others to respond to their emails and do nothing.

Not good.

If you let people ask you questions, then make sure you answer those questions.

They'll like you more and will likely buy if you ask them to…
16) Be Useful

People subbed to your list because they wanted something from you.

>Knowledge
>Guidance
>Offers

So keep giving it to them.

Be Useful. Get Paid.

Simple.
17) Be Genuine

When was the last time you enjoyed corporate talk?

Exactly.

Speak like you would to a friend.

Nobody likes to be treated like "just another customer".

Everyone likes to be treated like a friend.
18) Quality > Quantity

It's better to have 100 people who want to hear from you,

Than 1,000 people who don't even know who you are.

Why would you email people who don't want you in their inbox and risk going to spam?

Stick to people who like you and you will be rewarded.
19) Get To The Point

People don't have time.

People don't have long attention spans.

Make your emails simple, concise and to the point.

Why should I open?
Why should I read it?
Why should I click on it?

Get clear on these three.

Watch your sales go up.
20) It's a Relationship

Business is mostly about relationships.

Treat others with respect, they'll respect you.

Help others, they'll help you.

Be useful to others, they'll like you.

Email is actually simple.

We're the ones that complicate it.
If you read up to here, that means you got value from the thread.

If you could retweet the top tweet I’d appreciate it ;)

Thanks for reading!
Oh,

And as a bonus,

What email marketing can achieve:
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Quick fact:

I can show you how to get clients to pay you thousands to do email marketing for them.

I’ve done it for 574 people already with my 2 courses.

Zero To One Email Marketing Course:

https://t.co/1rXVYOZbNE

Advanced Email Marketing Course:

https://t.co/IBWTCvhFQu

More from Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd \U0001f4e7
Chase Dimond | Email M...
@ecomchasedimond
I've seen & written tens of thousands of emails in my life,

And generated $50M+ for my clients through email marketing.

Here are 6 Commandments of Email that should never be broken👇

#1. Get attention in the subject line

Consumers get more emails than ever before.

You're not just competing with other brands...

...you're competing with other brands AND their personal emails.

(not only that, but other online forms of communication like social media)

So if you're not grabbing attention with your subject line?

Your emails are more likely to be lost in the inbox.

Check out this thread for tips on subject


#2. Use intrigue in the preview text

The preview text is almost as important as your subject line.

If your subject line captures your subscribers attention?

The preview text should then sell the click.

Use your preview text to tease the content/value of inside the email body.

#3. Focus on one idea only

Copywriting 101:

Focus on ONE big idea.

Especially with email, you don't have space to say 10 different things...

Your message will turn out weak.

Instead,

Make your email all about one idea only - and nothing else.
ALL
Chase Dimond | Email Marketing Nerd \U0001f4e7
Chase Dimond | Email M...
@ecomchasedimond
An okay email with a great subject line will outperform a great email with an okay subject line,

Every time.

Here’s a list on 7 subject lines that just work

Quick thread:


Before we begin, let’s get one thing straight:

The subject line doesn’t sell the product, it sells the open.

And to sell the open, you need to intrigue your subs.

These are all subject lines engineered for INTRIGUE:

1)

The X you don’t have (yet)

Creates mystery and triggers our desire for instant gratification.

2)

Special delivery for [name]

Personalization goes far when it comes to email.

Everyone likes gifts, especially if it has their name on it.

3)

N things…

N non-negotiables…
The n ways to…

Lists always work because people want to know what the whole list is about.
ALL
Advertisement
Chase Dimond | Email Marketing Nerd \U0001f4e7
Chase Dimond | Email M...
@ecomchasedimond
How to write subject lines that get 20% to 30%+ open rates

// THREAD //

The more opens your emails get, the more sales you make.

A great subject line can make the difference between $10,000's (or more).

Here are 7 types of high-performing subject lines (with examples + tips):

Subject Line #1 - List

People love lists.

(want proof? Publications like BuzzFeed made billions solely off lists...)

Examples:

"3 of our biggest best-sellers"

"The 7 most shocking marketing mistakes you might be making"

"6 Actionable Tips To Improve Your Email Marketing"

Subject Line #2 - Urgency

Urgency is a fundamental of direct response advertising

Deadlines & Time Restraints are great ways to get email opens + make sales

Examples:

"Last Chance to Get 20% Off Storewide!"

"Buy One Get One Free Sale! (4 Hours Left)"

Subject Line #3 - Mystery

Curiosity is a very strong desire to play with for great subject lines

Subject lines that NEED to be opened to answer a question in the prospects mind = $$$

Examples:

"We've got something for you..."

"Hey, Chase! We have a special offer for you"

Subject Line #4 - Question

Questions are another great way to pique curiosity + get the click

These subject lines create an open loop in your prospects mind + gain attention

Examples:

"What's next for Facebook Ads in 2021?"

"How safe is your retirement fund?"
ALL
Chase Dimond | Email Marketing Nerd \U0001f4e7
Chase Dimond | Email M...
@ecomchasedimond
🚨Revealing🚨

Every Email Template and Campaign You Will Ever Need

From an email marketer who has generated over $50 Million dollars in sales for multiple 6 to 9 figure e-commerce brands.

Bookmark this 💰💰💰 Thread

If you've ever said to yourself "I don't know what to write about" this thread will help you.

Use the ideas in this thread as a "grab a bag" of email ideas.

Bookmark it and come back to it for inspiration if you're ever stuck for campaign or email ideas.

Quick PSA:

These threads take time to put together and the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)

All I ask is that you retweet ☝ tweet above to share the knowledge.

Let's get right into this...

#1 New product launch

Purpose: To promote a new product

Note how simple but effective the creative is for this


#2 Holiday's

Purpose: To relate your product to a current holiday

Pro tip: New Years are always a good time to promote as everyone is feeling positive and in buying mode
ALL
Chase Dimond | Email Marketing Nerd \U0001f4e7
Chase Dimond | Email M...
@ecomchasedimond
The 15 Commandments of Agencies

15 lessons I've learned from building a 7 figure agency from scratch and making over $50 million for our clients.

//THREAD//


1) Good clients are everything.

I've worked with all sorts of clients and always come to the same conclusion:

Make sure you vibe with every single one of them.

Even if they pay well, one bad client spoils the bunch.

Not worth it.

2) Hire well

You're not a freelancer.

Don't do everything on your own.

Instead, focus on hiring the best and letting them work.

Great team members are expensive but worth it.

3) It's the little things.

Write down in your calendar:

-Birthdays
-Date they joined your team
-Special events

And let your team know that you care about them.

-Gift cards
-Food
-A message to the company congratulating them

It's the little things that make them loyal to you.

4) Build systems.

Real talk,

A lot of the work you do right now could be split in half if you had a proper system in place.

Document. Everything. You. Do.

The more you document, the easier it is to delegate, the more time you have.

Simple.
ALL

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GREG ISENBERG
GREG ISENBERG
@gregisenberg
I built communities that created 83m new customers in 2020 with this marketing framework

I'm curious your thoughts

A startup marketing manifesto:

Connect the disconnected

1. Find people who want to pursue a goal (ex: new immigrants in the US, learn tennis etc)
2. Accelerate them

This will do more for your business than you can imagine

Customers need to feel lucky. Like the chosen ones

Lucky to be a part of the community. Lucky to buy the product. Lucky to be a part of your story

If you nail the “luckiness” feeling, you can drive your marketing costs to zero

How to jumpstart & structure community:

- Masterclass for X
- Clubhouse for X
- Q&A platforms
- Small virtual events
- Gaming events
- Text your community’s leader
- etc.

Have a design aesthetic. Own it

Make sure your niche is in love with it

Daring design aesthetics pay dividends
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George Mack
George Mack
@george__mack
If I had to give a lecture series on marketing, here's 11 points I'd include:

1. Data is like protein:

It’s valuable - but it shouldn’t be your *only* input.

If all your decisions are guided by A/B tests, you’ll eventually end up with a porn site.

2. The infinite ROI skill stack:

A. Understand how people work - Lindy.

B. Understand platforms + culture - Ever-changing.

Live in the barbell.

3. The best marketers are open source for the *first time ever*

• You can visit ad libraries
• You can sign up to newsletters
• You can see the copy on their website

There's no centralised database like Github - but it's there for the resourceful

4. Copy or reverse-engineer

A. If you want to do good marketing, just copy the greats.

B. If you want to do great marketing, reverse engineer the principles behind great marketing.

Warning: You will then be copied.

5. Think with headlines first

Mr. Beast has full time staff who's sole job is to write headlines for YouTube videos.

If the headline is good, they then make the video.

This is the inverse of making the headline fit the story.

Think of distribution before creation.
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Advertisement
Stephen Fasenfeld \U0001f600
Stephen Fasenfeld 😀...
@fasenfeld
1. “Why Would This Ad Appear On The Front Page Of The Irish Times On January 23rd 2020” ? 🧵1/18 🕵️🔎

Just looks like a regular ad, doesn’t it. Well it isn’t 👇


2. If I was looking at this ad for the first time I wouldn’t pay much attention to it unless I wanted to test drive a Ford. Something then jumped out at me. 201 Event. Swap it round and you get Event 201. A test drive for Event 201 🤔


3. Just in case you don’t know what Event 201 is and when it took place. Event 201 took place on October 18th 2019 in New York. It was attended by the WHO, WEF, Bill & Melinda Gates Foundation & John Hopkins Center for Health

4. The John Hopkins Center for Health Security who ran the event receives funding from WHO, BMGF, FDA, Homeland Security and The Rockefeller Foundation to name but a few.


5. Please read this (Part 1) to understand what happened at Event 201
MARKETING
Samuel Brealey
Samuel Brealey
@SamuelBrealey
THREAD: Turkeys don’t vote for Christmas. It’s 6pm on a Friday evening, everyone is sat around a table at a nice restaurant in London. The head of Marketing from some big company is sitting down with his agency who invited him down to talk things over.

They insist on paying the bill, it’s a casual thing they say. Just a chat about ideas.

Wine starts flowing and jokes too. Everyone has a good time.

Especially the agency, they just signed a new client retainer for £5,000 a month.

Easy pickings.

Too often we see Marketers signing agency contracts because of a few casual chats, usually following some conference waffle sales pitch about how everything in Marketing is dead now and only they have the solutions in this “new world”.

The point here is that turkeys won’t vote for Christmas.

They won’t sell you the best option, they’ll sell what’s best for them.

But the problem isn’t the agencies, its Marketers.

Agencies will try to sell you what they sell, of course they would. Marketers of all people should be aware of this. It doesn’t really matter if you get on really well and they paid for your meal and they are young, millennial, white and middle class and do digital.
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Copywriting is a superpower.

Learn it and you can sell just about anything.

Use these 7 threads to master copywriting in the next 5 min 🧵

1. How to Write like an


2. 13 ways Apple Persuades Readers With Their


3. Master Business


4. 8 Timeless Copywriting Tips From David
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