BC MARKETING
Saved by @AnmolNarula11

Copywriting is a superpower.

Learn it and you can sell just about anything.

Use these 7 threads to master copywriting in the next 5 min 🧵

 1. How to Write like an Amazonian

https://t.co/MRnAuByD1W
2. 13 ways Apple Persuades Readers With Their Copywriting

https://t.co/YgXs4yR2mh
3. Master Business Writing

https://t.co/HYjXUX2qkk
4. 8 Timeless Copywriting Tips From David Ogilvy

https://t.co/aj2Tfp64eb
5. 7 Tips To Instantly Make You a Better Writer

https://t.co/sHxueBBVJN
6. 30 Copywriting Tips to Convert Readers Into Customers

https://t.co/jZ7iP7VfIt
7. 13 Tips and Examples to Craft a Perfect Headline

https://t.co/dG1G1y7vgC
Follow me @alexgarcia_atx for more threads about:

- email marketing
- paid marketing
- viral marketing
- copywriting
- audience building

or...
Join the 8100+ marketers who receive my weekly newsletter by clicking here 👇🏽

https://t.co/yci9t399mp
Bonus: Here's how to use it all to write viral Twitter content

https://t.co/noB8FudFFD

More from Alex Garcia 🔍

Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

50. Fastest-growing companies use growth loops


49. 7 Proven growth hacking strategies (pt.1)


48. Steal These 7 growth hacks (pt.2)


47. 15 Lessons to write viral Twitter threads
ALL , MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
At 38, David Ogilvy was unemployed and hadn't written a word of copy.

Three years later, he was the most famous copywriter in the advertising industry.

And became known as the Father of Advertising.

Here are 7 tips from the legendary copywriter 🧵


1/ Learn Who You're Writing For

“The consumer isn't a moron. She is your wife."

Your copy should touch on:

-Who you’re writing for
-How that person thinks
-What that person needs

Let research shape your copy

Let your voice fuel it.

2/ Know The Product

“Big ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.”

Learn every detail about the product/industry/audience before you write.

Then unleash your unconscious mind and fuel the big ideas.

3/ Nail The Headline

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Deadlines determine if the consumer’s interest is piqued enough to read the copy.

4/ Get Specific

"The more informative your advertising, the more persuasive it will be."

Most people won't make decisions without being informed…

The informed, act.

The specifics will give consumers the confidence that acting is the right choice.
ALL
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Four simple headline formulas you can use on your ads or landing pages:

1. [Introduce The Product] x [Say What It Does]
2. [Value Creation] x [Tackle The Objection Behind It]
3. [Define The Outcome] x [Explain What Creates The Outcome]
4. [Be Specific] x [Add Your Hook]


If this helped you, then I think you'll enjoy my newsletter centered around growth marketing :)

- One case study every Thursday
- 40k+ marketers and founders read it
- Only goal is to make you a better marketer
- 3 min a week

Join us here
STARTUP
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
The best marketing affects a human's behavior.

It leverages psychology to impact people's perceptions and decisions.

Understand it and you'll influence consumer's buying decisions.

Use these 12 psychology tips to influence your audience 🧵

1. Theory of reciprocity

As humans, we’re more likely to do something for someone after they’ve done something for us.

When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.

This builds brand advocates.

2. Too many choices

Too many choices means too much confusion.

This affects a consumer's ability to make a decision and demotivates them from doing so.

Reduce your options.

Increase your conversion rate.

3. Decoy Effect

Perspective influences decisions.

With the decoy effect, you alter the consumer’s perspective by making the highest ticket item look like a deal.

Ex:

Small Popcorn: $3
Medium Popcorn: $6.50
Large Popcorn: $7

The large feels like a great deal.

4. The Baader-Meinhof Phenomenon

This phenomenon is when you see something for the first time then feel like you start seeing it everywhere.

Once you become aware of something you start to look for it unconsciously.

This then convinces you that it really is everywhere.
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
7 lessons from people that taught me more than any business/marketing class I've ever taken 🧵

1. @naval

To be a good creator, you have to be creative. To be creative, you have to be constantly creating.

Try a ton of stuff.

Geed feedback from the world.

Some will work. Some won't.

Stick with what works.

Innovation comes from pushing through failure.

2. @shl

Find a problem that you and people similar to you face, and build the solution.

Sahil wanted to sell a pencil icon he created in 2011, and it was a pain.

So, in a single weekend, he launched the first version of Gumroad.

Problem -> Solution -> Business Opp

3. @theSamParr

Sam used a technique called “Copy Work” to become a great copywriter.

He took the best 100 sales letters and wrote them all out by hand dissecting them one by one.

Do this with everything.

You’ll learn the patterns to help you mimic the success.

4. @ShaanVP

Shaan has a template for everything he writes.

At the top of the template, it says “what reaction is this meant to get”

Ex:
- WTF
- AWW
- Woah

The content focuses entirely on the emotion he’s trying to get out of someone

This is his recipe for going viral
ALL

More from Marketing

Yous
Yous
@YousXPB
*Thread* - Influencer Bundles

How to sell a book & hoodie for $500

People buy the name first

The price point of designer is because of the name associated with the product

Influencers poorly utilize the asset of their brand

Only leveraging the attention aspect to point to offers instead of leveraging the power of their name/reputation

Example: Fitness & Lifestyle YouTubers/IG Influencer

Can create a limited edition VIP bundle

Limited to 40 units

Posting on their story for social proof/scarcity as each gets sold

"12 left, Welcome, @ (tagging/shouting out people who order)"

Example of a Bundle

1) Signed print on demand leather version of their ebook including 4 secret chapters not available in the ebook edition

2) Hoodie or necklace/bracelet with a symbolic meaning to the vibe/slogan of the brand

(preferably not just your name plastered on it)

^ for example with YousXP the 'XP' has meaning so something XP related

Or a slogan/key quote from the influencer

3) 30 minute phone call with everyone who purchases the bundle

4) Exclusive invite to the inner circle, invite only $24.99/month private group chat & weekly call
MARKETING
Chris Hladczuk
Chris Hladczuk
@chrishlad
If you build a great product and no one knows, did it happen?

@mkobach
@JunaeBrown
@AmandaMGoetz
@JuiceboxCA
@KyleTibbitts
@jenalyson
@tobydoyhowell
@ThatChristinaG
@markritson
@TheCoolestCool

10 LESSONS from 10 of the BEST Marketers👇🧵


1/ Understand Culture First

"Marketing is effective when it’s a reflection of culture. Have to understand culture and society to understand marketing"

@mkobach

2/ Four Keys

• Make your audience feel like they know u— inside look into lifestyle or clear buyer persona

• Create shareable content—audience promos for u

• Authenticity

• Interactive strategies since everything is digital. Create EXPERIENCES

@JunaeBrown

3/ Pillars of Content

Every piece of content have 3 things:

- PURPOSE
- GOAL
- DISTRIBUTION STRATEGY

@AmandaMGoetz

4/ Clear Value Prop

"If you can’t describe in one tweet why someone should follow your brand on social, you can bet the average social user can’t find the reason either."

@JuiceboxCA
MARKETING
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Freedom Designer
Freedom Designer
@FreedomDSGNR
20 Most Important Lesson of 2020

// A THREAD //


It was a fast and weird year.

The year of change.

My life changed a lot and I learned even more.

Here are the 20 most important lessons - which will shape the upcoming decade for me.


1. Systems Are Better Than Goals

In the past, I failed many of my goals.

This year I've realized that it could be caused by the fact that they were goals, not systems.

Thanks, @ScottAdamsSays for helping me realize this.

Short article on the topic: https://t.co/lyBqGBR0yM


2. Use Notion More

@NotionHQ is definitely the most useful tool I've discovered this year.

I use it for:

- Twitter
- Freelance CRM
- Content Creation
- Website project management

And for personal use, it's completely free.


3. Email Is Immortal

This year we saw on social sites:

- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)

That's why I believe building an independent audience e.g. email list is mandatory.

P.S. https://t.co/iuhQJIf80K
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Compelling copy combined with good storytelling is an unfair advantage.

An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.

Here are 7 copywriting tips to help you write sticky stories 🧵

1. Use Familiar Words

Every audience has words familiar to their interests.

Injecting these words into your stories connects the familiarity gap.

And unfamiliar words create seclusion.

Gary Provost with a great example:


2. Inject Real Stories

Your story is your social proof.

The more a consumer can see that you were once in their shoes, the more that consumer will see you as the guide they’ve been looking for.

Customers want to know you’ve walked a mile in their shoes.

3. Your Brand Isn’t The Hero

The customer is always the hero.

And their goal is the destination.

Your brand provides the map.

The visualization from start to destination is how you sell them.

4. Use Emotional Tones

Emotions are your best friend.

They’re what get people to take action.

And the best writers use emotional tones to transfer information through characters, plots, and conclusions.
MARKETING
Nik Sharma
Nik Sharma
@mrsharma
With digital advertising getting tougher and too many choices for consumers, it's important to have a website that is:

• story-first
• easy-to-navigate
• made to convert

If your grandma can't use it, you've already lost.

Here are 11 tips to build a high-converting site 👇

Have a compelling story and brand narrative on the homepage.

Your homepage should have a good balance of explaining WHO you are, WHY you exist, and WHAT you sell.

If someone doesn't go further, they should walk away with an understanding of all 3.

Focus on driving a customer journey.

Whether you're selling skincare or cookware, point the customer in the right direction with CTAs.

When merchandising, you should have a hierarchy of what you want your customer to buy. This helps reduce a customer's analysis/paralysis.

Incorporate social proof across the website & Google search results.

The latter: makes sure you stand apart in Google searches (search "non-toxic cookware" and you'll see)

The former: gives perspective from different POVs to potential customers.

Don't use full-bleed websites

From the data I've looked at, most people don't scroll when the website is full-bleed and you can't see the next section.

If you must, add a floating arrow or indicate there's another section to scroll into.

Always show there's more!
MARKETING

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Aditya Todmal
Aditya Todmal
@AdityaTodmal
Boss is always Boss @Mitesh_Engr

Mitesh Sir's FUTURES BREAKOUT TRADES 101:

• How to pick stocks at right time?
• What to look for?
• Importance of BO post consolidation
• How to manage SL
• How to get huge profits
• Multiple Examples

In collaboration with @niki_poojary


Importance of Trading only BO or BD stocks by @Mitesh_Engr Sir: 👇

•Two questions to always ask:

~Why stock is going up/down and when?
~ Who is behind big up/down and when?

• Trade only stocks with Momentum
• Instant results
• Small SL or huge profits


Sir's take on how to Trade: 👇

• Observe fight between buyer & seller
• Position will be created within first 3 hours
• Operators will win
• Just find BO or BD
• Look for huge volume support
• Give company to operators
• ATP importance explained


How to take trade in Breakout/Breakdown stocks by @Mitesh_Engr Sir: 👇

• Check Support & Resistance
• Wait for 2-3 months consolidation
• Surge in volumes
• Trade on 3 min charts
• Small SL
• Keep trailing
• Always pyramid in profit


When and Why to Pyramid? By @Mitesh_Engr Sir

• Adding to winning positions
• Signals of continued strength
• Potentially large profits
• An Example of pyramiding in one of his trades
MPLEARNINGS , ALL , MPTRADERULES
Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
Did you know?

When Saudi Arabia's King visited India in 1955, PM Nehru ordered all the Hindu Temples and Idols of Hindu Deities that came in Saudi King's way to be covered up.
Our temples are the architectural marvels in their own league.


Each of our temples tells the story of our rich history and cultural heritage. Was Nehru that ashamed of his own nation's heritage that he had to cover them up or there was some other reason? The answer would be best known to him only.

PM Nehru invited the then Saudi King Saud bin Abdul Aziz to India who accepted the invitation and planned a 17 day long official visit to India in 1955. Saudi King had brought a large delegation with him and he had to visit various Indian cities like Mumbai, Hyderabad, Agra,


Aligarh, Shimla, Mysore and Varanasi. However, when Saudi King reached Varanasi, Nehru ordered to cover all the temples and Idols with curtains that came in the way of the Royal Convoy. During his stay in Varanasi, Govt buildings were painted with the words "Kalma Tayyiba".


'Kalma Tayyiba' means 'There is not God but only Allah and Mohammed is his messenger'. In addition to it, Pooja and Aartis were also stopped at temples. I can call it the appeasement politics of the highest order and Nehru was indeed the greatest appeaser of all times.
ALL
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Novid Houellebecq (That's Hollaback)
Novid Houellebecq (Tha...
@GarouGothic
I want to explain what happened to tumblr overnight. And why Twitter as reached it's dream (or have come ever so close to it)

Yahoo, who bought Tumblr years ago, used to have a huge adult presence on the early net. They allowed adult groups and what not.

However, people and bots (just like now) misused the service, and Yahoo were forced to make a choice. They made private the groups (and later closed them down and sold some of it to other companies) and then ended their chatrooms on yahoo messenger...

after a incident with one of the chatrooms vid cams. The damage was done, Yahoo Messenger lost a lot of people - and with the closing of the groups - backpage and Craigslist came more important.

Now backpage is no more and Craigslist is slowly passing away. Tumblr had a semi strong community, but once 2014 came around and both porn, and political bots exploded the quality started to go down,
TECH
\u0936\u094d\u0930\u0940\u092e\u093e\u0932\u0940 \u0939\u093f\u0924\u0947\u0936 \u0905\u0935\u0938\u094d\u0925\u0940
श्रीमाली हितेश अवस्थी...
@HiteshAwasthi89
#Thread
Lessor known facts of Sudarshan Chakra or Neela Chakra of Puri Jagannath Temple.

The metal wheel at the top of Bhagwan Jagannath temple is also known as Neela Chakra (Blue Wheel). The wheel is made of eight metals comprising of.. 1/n


iron, copper, zinc, mercury, lead, brass, silver & gold. It's circumferance is about 36 feet & it is so designed that there is a wheel within the wheel. The circumferance of the inner wheel is about 26 feet. Eight hubs join together the inner and the outer wheels. 2/n


There are decorative designs on the outer wheel. The thickness of the Neela Chakra is 2 inches.The wheel is said to be Bhagwan Vishnu's most powerful weapon, Sudarshana Chakra. Inside Jagannath temple, Lord Vishnu's wheel is also worshipped in the name of 'Sudarshana'. 3/n


But inside the temple Sudarshana is not in the shape of a wheel, but in the shape of a small wood pillar placed to the left of image of bhagwan Jagannath. It is believed that the same Sudarshana is also at the top of the temple and is known by the name of Neela Chakra. 4/n


There is a specific category of people among the temple sevaks to serve the Neela Chakra and they are known as Garuda Sevaka or Chunara Nejoga. The pilgrims hold these sevaks in high esteem because everyday at Sunset. 5/n
ALL
Sara Benincasa
Sara Benincasa
@SaraJBenincasa
#NationalAuthorsDay Hi! Here's a thread about how I love you for buying my books anywhere, but I especially love when you support independent bookstores. You can get delivery through @indiebound via a store near you. Read on for places I love around the US and beyond...

In Asheville, North Carolina, go buy or order some great books by authors you love (hint, hint) via @Malaprops! #NationalAuthorsDay

In Chapel Hill, NC visit @FlyleafBooks. If they don't have my books in stock, I bet they'll order them for you! This is also true for other authors! #NationalAuthorsDay

In New York and NJ visit @wordbookstores! Ask for my books if they don't have them, and also buy lots of stuff by other authors! #NationalAuthorsDay

In Washington, D.C. visit @PoliticsProse for all your #NationalAuthorsDay needs. Ask for my books and those of hometown hero @baratunde and also buy cute objects!
WRITING