One conversation is just that: another conversation.
Land a second, and now youâre being âevaluatedâ.
Donât try to jam through everything in the first convo.
Do just enough to pique their interest and land that second meeting.
10 sales tactics that work:
One conversation is just that: another conversation.
Land a second, and now youâre being âevaluatedâ.
Donât try to jam through everything in the first convo.
Do just enough to pique their interest and land that second meeting.
If youâre pitching a customer, use their product,
Read about the company and the person youâre talking to.
Ultimately, this proves that you will do the work to make their lives easier.
Itâs so powerful yet so easily overlooked.
Who is required to make a decision like this?
What would you need to see from me to be able to buy?
How long will it take to make a decision?
These questions give you the roadmap on how to close the deal.
Sometimes itâs habit to jump straight into a demo.
If someone wants to talk first, do that.
This could consume a whole first conversation.
Which gives you a great excuse for that second meeting: going thru the demo.
If youâre going X direction in a conversation and the customer wants to go Y direction, embrace it.
If youâre using a deck, donât be afraid to jump around.
This is a good thing; it means the conversation is unfolding organically.
Keep it fluid.
âHey customer,
There are a number of reasons why timing matters, including ability to lock in best possible prices and integration resources.
Is there a reasonable timeframe in which we can mutually agree to come to a decision?â
Pricing can be scary.
The best strategy Iâve found: complete transparency.
If the customer pushes back on pricing,
Explain why your company needs to price the way it does.
If someone wants something outside of the normal bounds,
Ie better pricing, new feature commitments, etc.
Ask for something in return!
Ie Ask the customer to pre-commit to serve as a reference or case study should things go well.
Persistence pays.
Especially in the early days, Iâd often email a customer 5-10 times before receiving replies.
No customer would ever be marked as Lost.
Only âPaused, Try Again Laterâ
More from Ryan Breslow đș
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Marketing 101: building a personal brand
- what does personal brand mean
- why should you care
- how to distinguish it against the company you work for
- how to do it w/ support from your boss
- how to build yours
A thread đ§”
Personal brand has a negative stigma in some circles.
Personal brand does NOT mean you are a self centered narcissist.
Personal branding is intentional use of your time, voice, channel and platforms.
Why intentionality is important:
How you invest your time = How you will spend your life
Social media can become passive and addicting without true meaning and intention.
Donât waste your life reading other peopleâs highlight reel, make your own.
Being a creator > being a consumer
How can you be intentional?
Similar to building a brand strategy: know what you stand for as a person
What lights you up? (Your mission)
What value do you want to bring to the table? (Value props)
How do you deliver it? (Voice and tone)
Reminder on brand strategy 101 âŹïž
- what does personal brand mean
- why should you care
- how to distinguish it against the company you work for
- how to do it w/ support from your boss
- how to build yours
A thread đ§”
Personal brand has a negative stigma in some circles.
Personal brand does NOT mean you are a self centered narcissist.
Personal branding is intentional use of your time, voice, channel and platforms.
Why intentionality is important:
How you invest your time = How you will spend your life
Social media can become passive and addicting without true meaning and intention.
Donât waste your life reading other peopleâs highlight reel, make your own.
Being a creator > being a consumer
How can you be intentional?
Similar to building a brand strategy: know what you stand for as a person
What lights you up? (Your mission)
What value do you want to bring to the table? (Value props)
How do you deliver it? (Voice and tone)
Reminder on brand strategy 101 âŹïž
How to build a brand strategy from 0-1: a beginning guide
— Amanda Goetz (@AmandaMGoetz) August 10, 2020
// \U0001f9f5
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Iâm torn on how to approach the idea of luck. Iâm the first to admit that I am one of the luckiest people on the planet. To be born into a prosperous American family in 1960 with smart parents is to start life on third base. The odds against my very existence are astronomical.
Iâve always felt that the luckiest people I know had a talent for recognizing circumstances, not of their own making, that were conducive to a favorable outcome and their ability to quickly take advantage of them.
In other words, dumb luck was just that, it required no awareness on the personâs part, whereas âsmartâ luck involved awareness followed by action before the circumstances changed.
So, was I âluckyâ to be born when I wasânothing I had any control overâand that I came of age just as huge databases and computers were advancing to the point where I could use those tools to write âWhat Works on Wall Street?â Absolutely.
Was I lucky to start my stock market investments near the peak of interest rates which allowed me to spend the majority of my adult life in a falling rate environment? Yup.
Ironies of Luck https://t.co/5BPWGbAxFi
— Morgan Housel (@morganhousel) March 14, 2018
"Luck is the flip side of risk. They are mirrored cousins, driven by the same thing: You are one person in a 7 billion player game, and the accidental impact of other people\u2019s actions can be more consequential than your own."
Iâve always felt that the luckiest people I know had a talent for recognizing circumstances, not of their own making, that were conducive to a favorable outcome and their ability to quickly take advantage of them.
In other words, dumb luck was just that, it required no awareness on the personâs part, whereas âsmartâ luck involved awareness followed by action before the circumstances changed.
So, was I âluckyâ to be born when I wasânothing I had any control overâand that I came of age just as huge databases and computers were advancing to the point where I could use those tools to write âWhat Works on Wall Street?â Absolutely.
Was I lucky to start my stock market investments near the peak of interest rates which allowed me to spend the majority of my adult life in a falling rate environment? Yup.