There really isn't enough sociology in advertising nowadays...

Happy #WorldEggDay everyone! Let's share a few egg facts to celebrate.

Did you know... a chicken's earlobes can predict what colour egg they will lay?

Fake chicken eggs are a problem in China. Manufactured false eggs made from resin, coagulent and starch in a counterfeit shell are being sold as real by fraudsters. #WorldEggDay

In 1806 con artist Mary Bateman scratched the words "Christ is coming" on numerous eggs before inserting then back up a chicken. She then charged people to see the 'miracle eggs' being laid. #WorldEggDay

The world record for eating hard boiled eggs is 65 swallowed in 6 mins 40 secs by Sonya Thomas. She could have eaten more but they ran out of eggs. #WorldEggDay

And finally... Canadian scientists concluded in 2008 that the egg did indeed come before the chicken: dinosaurs were laying them long before they evolved into birds.

Every day's a school day... #WorldEggDay

Today in pulp... I look back at Raleigh bikes: the most exciting bikes on the planet! #ThursdayMotivation #cycling

Raleigh was the all steel bike that defined a generation of cyclists: for many it was their first introduction to the joys - and perils - of cycling!

The brand was named after Sir Walter Raleigh - inventor of the cigarette. And it was built in Nottingham - home of the cigarette. So obviously everyone who rode one smoked...

Now of course British cycling has a long and noble history...

...but you didn't come here for that! You want a big fat hit of nostalgia, so let's get right to it.

I'm just gonna say it: life on CB radio was much more glamorous than life on social media. We had owls and satin gowns, pot plants and martini rosso.

Just. Fact.

So hip it Hertz...

All CB conversations were like this.

All. Of. Them.

Now many readers have asked me over the years "how do I (with my great hair) go about fleeing a gothic house?"

That's a very good question, because it's not as easy as it seems...

There are of course many gothic domiciles that women with great hair can flee from:
- a house
- a mansion
- a castle
- a chateau

More adventurous gothic heroines can also choose to flee:
- a manor
- a keep
- a graveyard
- some dark foggy towers

As gothic houses come in all shapes and sizes you may come across the following things which require fleeing:
- Strangers (call a taxi)
- Tombs (walk to the nearest exit)
- Hell (fleeing recommended)
- Darkest Death (head start required)

There are some items that are a clear giveaway that you are in, or near, a gothic house that requires fleeing. Look around you and see if you can spot:
- sarcophagi
- crucibles (unless in a chemistry lab)
- anemones
- any form of ides

Would you like to live in a UFO? Well in 1968 you could, thanks to Finnish architect Matti Suuronen. He created the Futuro House and for a while it was a worldwide sensation!

Let's take a look around...

The Futuro was a round prefabricated house initially designed as a ski chalet. Quick to build and easy to heat it reflected the optimism of the times.

Inside the spacious Futuro were all the 1960s mod cons: a central cooker/heater, reclining chairs, funky furniture and cool, crisp lines. Did it have shagpile carpets? Of course it did!

The Futuro was made of fibreglass- reinforced polyester and was light enough to be towed to any location. You literally moved house.

But its futuristic design caused an immediate backlash: Futuro houses were banned from many municipalities by zoning regulations because they didn't 'blend in' with the environment. Production was halted in the mid 1970s.

How to scale your business in 30 days

(If you are making below $1M in revenue)

//THREAD//

**disclaimer**

This thread has nothing to do with marketing OR sales.

There are way better threads and more qualified individuals who can help you.

This is for those who are strong at marketing and sales but weak at the operations side of things.

**disclaimer cont.**

This thread is mostly going to benefit the CEOs.

The visionaries.

Your strength is crafting the vision for the company, selling that vision, and continuously innovating your vision.

Read through this though so you understand what you need.

Craft your vision for the future of your business.

If you have not already done this for 2021, answer the questions on this Google Doc and then come back to this

Find an integrator

You have no business working IN your business.

Find someone who will.

Someone who can take your ideas and put them into action is the most valuable asset you can have when looking to scale.

An integrator will help double your business at a minimum.

Good copywriting is a superpower.

Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.

They know good copy equates to more customers.

These are the 8 tips to write like an Amazonian 🧵

1. Keep Your Sentences Under 30 Words.

I'd keep them under 15 words.

They should be Kevin Hart short.

And only focus on one idea.

Short sentences help break down info into bite-size pieces.

This makes the communication smoother.

Digestible info = Retained info

2. Replace Adjectives With Data

In 1880, Mark Twain said, “When you catch an adjective, kill it."

In Amazon's case, don’t kill them -- replace them with data.

Why?

Because numbers are eye candy.

It organizes info into a logical order.

3. Eliminate Weasel Words

Weasel words kill sentences.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.

Ex:

Interpretive - We went on a long boat ride.

Descriptive - We went on a 5-hour boat ride.

4. The “So What” Test

Re-read your writing and ask, “so what?”

Can the reader understand the sentence, paragraph, or page?

Does it make sense?

Does it provide value?

Are they learning?

This helps give you an understanding from the consumer's perspective.