Authors Amanda Goetz

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Amanda Goetz
Amanda Goetz
@AmandaMGoetz
Marketing 101: building a personal brand

- what does personal brand mean
- why should you care
- how to distinguish it against the company you work for
- how to do it w/ support from your boss
- how to build yours

A thread 🧵

Personal brand has a negative stigma in some circles.

Personal brand does NOT mean you are a self centered narcissist.

Personal branding is intentional use of your time, voice, channel and platforms.

Why intentionality is important:

How you invest your time = How you will spend your life

Social media can become passive and addicting without true meaning and intention.

Don’t waste your life reading other people’s highlight reel, make your own.

Being a creator > being a consumer

How can you be intentional?

Similar to building a brand strategy: know what you stand for as a person

What lights you up? (Your mission)
What value do you want to bring to the table? (Value props)
How do you deliver it? (Voice and tone)

Reminder on brand strategy 101 ⬇️
MARKETING
Amanda Goetz
Amanda Goetz
@AmandaMGoetz
Marketing 101

How to build a brand strategy from 0-1: a guide for startups

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Reminder: brand strategy should be done WITH your Head of product and Head of Ops vs presented to them.

This creates buy-in and alignment on why this is important from day 1.

Brand strategy is NOT a marketing plan.

Brand strategy is WHY you will win.

Marketing plan is HOW: levers you will pull to hit your goals.

Step 1: Review Competitive Landscape

Do tear downs.
Understand leading value props.
Interview users of your competition to understand what’s working, what’s not.

Know who the players are and where they play vs where you will play.

Step 1b: Create your “ONLY” statement

Complete this sentence

We are the only brand that does x, y and/ or z.

Are you better, faster, cheaper? What makes you different and how would you say that efficiently.
MARKETING