Most people suck at storytelling.

Here’s an easy trick for telling better stories:

When I’m telling a story, sometimes I get nervous.

I can’t tell what my audience is thinking.

Are they silently enthralled–or asleep? 👀

Ideally, you want the confidence to know:

✔️ Does my audience care?

✔️ How do I know what to say?

✔️ Am I giving too much detail?

Here’s a simple trick:

Aim to make your audience’s *eyes light up*.

I call it ELU for short.

The ELU moment happens when your audience is viscerally excited about your story.

When your audience’s eyes light up:

• Their energy level shifts

• They perk up and look alive

• They are actively here with you

These are the clues you’re on the right track.

The key:

Stack as many Eyes Light Up moments as possible.

The best stories are one ELU moment after another.

That’s why they feel fast-paced, with rhythm and momentum.