I have a story to tell...

I won't name the person but it's related to someone I know digitally

I've been following him for a year or more

He owns a digital marketing agency and a sells some courses

He had tremendous growth rate on his social media

Everything was going good but today he's shutting down his agency

WHY?

Heavy expenses!

Started providing digital marketing services but

Instantly started running massive number of ad campaigns on his social media accounts

+

Used to pay around Rs 5-10 lakhs per month = rent in a posh area + employees

Result?

Shutting down today

He has a strong personal brand but at the cost of massive investments!

Be it on Ads or PR or some branding