Thread: Rush Limbaugh and the conservative Id

On the day of his passing, it's worth doing a brief retrospective on how Rush Limbaugh's personal life almost perfectly paralleled American conservatism...

One thing that's not commonly known about Rush Limbaugh is that he began his career in sports, doing sales for the Kansas City Royals baseball team. That's significant because much of the tribalism and dumbed-down rhetoric in American TV news directly came from sports media.

Television journalism in its earliest days was a fantastic product with real investigative reporting, no filibustering live interviews, and no soundbites. This began changing in the 1970s when ABC Sports president Roone Arledge was put in charge of ABC News.

Limbaugh tried to be a conventional FM deejay but kept getting fired because his personality was too abrasive. After working with the Royals, he began a small political talk show for a Sacremento station. The Reagan repeal of the Fairness Doctrine made his show possible.

Rush Limbaugh's Sacramento show started in 1984 (he replaced Morton Downey Jr) and after 5 years, he was picked up by ABC Radio which was trying to copy some of the sensationalism that ABC News television had started. It was a perfect fit.