I read over 20 writing books and courses so you don't have to.

99% of the advice can be boiled down to 18 actionable tips

Bookmark and apply these tips to be a top 10% writer in any field:

I've logged 100s hours + $1000s USD buying, consuming & applying all this material to save you time, effort and money.

I have nothing to sell you in this thread.

No sneaky links. Nada.

All I ask is for you to hit the 🔁 button on the first tweet.

Thanks. Let's start!

1) Steal attention with a strong Headline

A reader's decision to read the body copy lives or dies on the strength of your headline.

Your goal is to make the reader curious enough to read the first few sentences.

If you got the reader to sentence number two or three, congrats.

2) Hook 'em or lose 'em

The headline tickles the reader's curiosity but the hook is what gets them invested into the key message of your piece.

Like the opening scene of a suspense movie, the hook should pull the reader in.

At this point you should have their full attention.

3) Guide them down a slippery slope

Good writing should read as if you're sliding down a slippery slope.

Noticed I said guide... NOT push.

You're taking the reader on a journey from A to B and it should feel effortless and have a natural flow from one sentence to the next.