It's the weekend!

Grab a cup of coffee, in this thread I will explain

1. What are Valuation Ratios?
2. What ratio should be used when?
3. Why one standard ratio like a PE doesn't work all the time?

Lets dive right in.

Valuation Ratios are a subset of ratios within the broader family of Ratio Analysis.

It is in this segment of Ratio Analysis, that you will find ratios like Price to Earnings, Price to Book, Price to Cash Flow, Price to Sales and many more.

Together these ratios help an investor understand if a company is valued cheap or expensive.

A novice investor tends to use Price to Earnings (PE) for everything - yet it is only one of the many ratios that should be used to judge the current valuation of a company.