1/ Meta thread about "Going Pro" on Twitter.

I've been a Twitter power user since 2008 or so. Long time.

I've watched it change from an impromptu conversation or watch party platform to a place for people to build their professional reputations and network.

2/ In many ways it's matured into a more effective professional platform than LinkedIn.

LinkedIn is (mostly) about collecting the professional contacts you've met.

Twitter is a place to meet new people.

That much hasn't changed.

https://t.co/3nemTwNAcX
3/ What also hasn't changed is its power for networking.

This is particularly useful if you break out of your echo chamber and talk, build relationships with people doing tangentially related things.

You're bricklaying and with patience it pays off.

https://t.co/nHZaE8vPpn
4/ What has changed is a growing population of people being *intentional* about the use of Twitter for their professional lives.

Observations on what's working for them:
5/ They "Build in public" - sharing behind the scenes perspectives on whatever it is you're doing professionally.

What do people not know about what you do?

Stick within your expertise, with focus, where people see you are an authority - that’s where you grow a following.
6/ They still syndicate the content that they create on other platforms (YouTube, websites, Stackshare, Gumroad) for Twitter, but it's no longer spray-and-pray or autoposting.

It's previews.
Snapshots.
Deeper Cuts.
Q&A.
Engaging with the audience that consumes your content.
7/ Their followers know their ask.

Principally they fall into one of 3 buckets

- Sales (informational products, subscriptions, books)
- Referrals (Business Development, LPs, acquisitions, employment)
- Email signups (from Substack to websites)
8/ They may not realize it, but they're engaged in content marketing.

All of the rules @randfish laid out in his excellent 2015 deck apply https://t.co/gCRv4b744p

- they inspire a community
- reinforce a belief
- refute an opposing argument
- start a passionate discussion
9/

- discuss what's in someone else's financial/ promotional interests
- leverage group inclusion dynamics
- make the sharer look smart/ important/ cool
10/ Informal conversation still happens, but it's mostly in replies.

Replies are still open season to be friendly, deepen relationships, and - the most important value prop of all to Twitter - a barrier-less way to ask questions of people that would otherwise be unreachable.
11/

No one cares about your personality (not enough for a follow).

They care about your expertise. And what they can learn.

That’s your highest point of authority, when you leverage what you know best.

(That's a big difference between 2008 and 2021 Twitter.)
12/ The key difference between being a "pro" on Twitter vs an amateur comes down to the audience you're writing for:

Pros are writing for a specific external audience.
Amateurs are writing for their friends or themselves.

Twitter is maturing, and it's fertile ground for pros.

More from Twitter

My 10 most popular tweets from 2020

Happy New Year everybody!

[THREAD] ⬇️

1/ Thread on how American Express


2/ Thread on how Coca-Cola makes


3/ Thread explaining popular software


4/ On consistency
The twitter ban on 45 is a victory in some sense for the immediate but a warning in the long term, not on the curtail of free speech but as gesture towards the expansive power commercial tech has on every aspect of our governance and our lives, I don’t quite have the words but-

What I’m trying to get at, is not just that Twitter’s decision allows us to see—in ways that have been obscured—how much control they have over content moderation—

but as @Elinor_Carmi points out “platforms don’t just moderate or filter “content”; they alter what registers to us and our social groups as “social” or as “experience.”
https://t.co/GSByAOoDWg changed

I’m worried that the celebration of Twitter’s intervention on fascist rhetoric-however too little and too late- directs us to desire tech companies enforcement of liberal and democratic procedures rather than towards an investigation of

how they’ve developed computational infrastructures which exceed the power of the nation state, are hollowing out our institutions for frictionless (see removing human contact) optimization and are insufficiently described by neoliberalism

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दधीचि ऋषि को मनाही थी कि वह अश्विनी कुमारों को किसी भी अवस्था में ब्रह्मविद्या का उपदेश नहीं दें। ये आदेश देवराज इन्द्र का था।वह नहीं चाहते थे कि उनके सिंहासन को प्रत्यक्ष या परोक्ष रुप से कोई भी खतरा हो।मगर जब अश्विनी कुमारों ने सहृदय प्रार्थना की तो महर्षि सहर्ष मान गए।


और उन्होनें ब्रह्मविद्या का ज्ञान अश्विनि कुमारों को दे दिया। गुप्तचरों के माध्यम से जब खबर इन्द्रदेव तक पहुंची तो वे क्रोध में खड़ग ले कर गए और महर्षि दधीचि का सर धड़ से अलग कर दिया।मगर अश्विनी कुमार भी कहां चुप बैठने वाले थे।उन्होने तुरंत एक अश्व का सिर महर्षि के धड़ पे...


...प्रत्यारोपित कर उन्हें जीवित रख लिया।उस दिन के पश्चात महर्षि दधीचि अश्वशिरा भी कहलाए जाने लगे।अब आगे सुनिये की किस प्रकार महर्षि दधीचि का सर काटने वाले इन्द्र कैसे अपनी रक्षा हेतु उनके आगे गिड़गिड़ाए ।

एक बार देवराज इन्द्र अपनी सभा में बैठे थे, तो उन्हे खुद पर अभिमान हो आया।


वे सोचने लगे कि हम तीनों लोकों के स्वामी हैं। ब्राह्मण हमें यज्ञ में आहुति देते हैं और हमारी उपासना करते हैं। फिर हम सामान्य ब्राह्मण बृहस्पति से क्यों डरते हैं ?उनके आने पर क्यों खड़े हो जाते हैं?वे तो हमारी जीविका से पलते हैं। देवर्षि बृहस्पति देवताओं के गुरु थे।

अभिमान के कारण ऋषि बृहस्पति के पधारने पर न तो इन्द्र ही खड़े हुए और न ही अन्य देवों को खड़े होने दिया।देवगुरु बृहस्पति इन्द्र का ये कठोर दुर्व्यवहार देख कर चुप चाप वहां से लौट गए।कुछ देर पश्चात जब देवराज का मद उतरा तो उन्हे अपनी गलती का एहसास हुआ।