Most of the startup advice is horse shit. Especially when you google it.

Let's build a thread with the best startup threads and articles.

I'll start:

1/ Fundamentals

Your startup is like a cult. You have to convert your team, investors, customers, and friends to be your evangelists.

@DavidSacks article on how to form a movement
https://t.co/SEZ3wPhK6v
2/ Growth is possible only with lazer focus.

1000 tasks fall on you every day. You have to ignore them and concentrate on improving main metrics.

@lennysan article about choosing a Northstar metric.
https://t.co/ujQEuwnDE9

in general Future by @a16z is full of great advice
3/ Legal aspects and costs in a startup by @dunkhippo33
https://t.co/BTqBC5zn5S

She also has great threads about
• customer acquisition https://t.co/ibDi3LxVi7
• PMF https://t.co/2kKZEJSN3P
4/ Community building is a new black in product discovery and customer acquisition.

@gregisenberg on how to start a community from 0
https://t.co/Nu9mjwNmcy

His article about finding startup ideas through unbundling Reddit is amazing https://t.co/KHhsdUoHjF
5/ Hiring

I wrote a thread about my mistakes in hiring that resonated a lot with my following https://t.co/OVqzU7KpmZ
6/ Thread about fundraising by @Suhail from 2018 that is still relevant
https://t.co/r6IkcxId3Q
7/ Founders need to be great at copywriting. They write emails, pitches, landing pages, product descriptions, notes to the team.

Here is @Julian take on beautiful writing
https://t.co/iv8tJFxMTB

Follow Julian for everything marketing.
8/ More on copywriting by @alexgarcia_atx
https://t.co/7M5vBiJtqU

Alex helped to grow the MFM pod we all love and his marketing thread are GOLD

Most popular:
https://t.co/oUtU08Dcq6
9/ How to get more revenue by converting non-buyers by @ecomchasedimond

https://t.co/YX4KxGJKtu
10/ @JamesCurrier is the best resource to learn about network effects. If you are building a marketplace or a social network, you should go down this rabbit hole.

The best of his articles are on his fund's blog
https://t.co/Cjc4Ux3yFh
11/ A lot of great advice and inspiration by @agazdecki

His most popular tweets:
https://t.co/4IVzr7fADF
12/ @jasonlk has spent a lot of time with the most successful founders and shared a lot of what he learned.

His tweets are underrated, but most of them are pure gold.
13/ Amazing story by @awilkinson about how he lost by bootstrapping to a VC-baked Asana.

I don't agree that you can't compete without raising money, but there is a lot to learn from that story.

https://t.co/EyaBbKJQuq
14/ Also a lot to learn from @joelgascoigne story about why and how they bought back their equity from VCs.

https://t.co/zue0KtMUK9
15/ Investors you should reach out to and what startups they are looking for

https://t.co/qN86Y7gqUP
I'll be adding more resources as I discover them.

Share the ones you love about:
• building and managing the team
• marketing
• sales
• mental health for founders

You May Also Like

1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.