It was commonplace experience growing up in Ashraf-majority village to hear slurs like "musalman hai to kia hua, hai to badzaat hi nh". once I heard someone say "jis gaon me Syed hota, us gaon k aas paas koi shaitan nhi aa sakta". But the most flagrant but less obvious ways

Casteism is perpetuated, I have witnessed and continue to, is via religious gatherings-Juma khutba, Milaad, Jalsa etc- where Ashraf Maulvis indulge in direct casteist slurs like "badzaat"(while referring to lower caste muslims) and not so direct like-
Ek "Ahmaq(idiot) dhobi", "Nafarmani Julaha", Bedeeni qasab" etc as part of their anecdotes/quips(Notice here the particular quality of individual is not his quality it represents "caste quality"). And how one Awliya/Buzurg (of course Ashrafs) rescued/saved those Ahmaq/Bedeen...
Here again saviourship is estblshd as "caste quality" of Ashrafs). In Ashraf Maulvis' sermons, casteism peppered anecdotes abound where inferiority of lower caste muslims(badzaat, badmaash, bezaat, Bedeen etc) and corresponding superiority of upper caste muslims(wherein They
would refer certain upper caste individual past or present in grandiose and patronising tone and tiltle eg Auliya, Murshid, ek Buzurg, Sahab-e-qalam etc.)is very skillfully estblshd.This work of normalising casteism in two-way traffic has very real cnsequences. I heard once my
Aunt(Julaha caste)counselling my cousin(who had joked of marrying a syed)not to ever marry a Syeda. Why, because if u ill-treat a Syeda, u incur huge sin. Implications clear: veneration is one-sided "reserved" and consequently contempt for the other is legit tolerable.
Interestingly, my uncle had different reasons not to marry a syeda: she would call everyone of us a "badzaat Julaha".
Some might call uncle reverse casteist. I call it Pasmanda defence mechanism.
PS: Ashraf hegemony is thorough. Psmanda mvment needs to estblish its
Counter-hegmony in all spheres including challenge to counter-hegemonic theology.
@AnisShafiullah
Correction:
*Including the sphere of theological hegemony.

More from For later read

This response to my tweet is a common objection to targeted advertising.

@KevinCoates correct me if I'm wrong, but basic point seems to be that banning targeted ads will lower platform profits, but will mostly be beneficial for consumers.

Some counterpoints 👇


1) This assumes that consumers prefer contextual ads to targeted ones.

This does not seem self-evident to me


Research also finds that firms choose between ad. targeting vs. obtrusiveness 👇

If true, the right question is not whether consumers prefer contextual ads to targeted ones. But whether they prefer *more* contextual ads vs *fewer* targeted

2) True, many inframarginal platforms might simply shift to contextual ads.

But some might already be almost indifferent between direct & indirect monetization.

Hard to imagine that *none* of them will respond to reduced ad revenue with actual fees.

3) Policy debate seems to be moving from:

"Consumers are insufficiently informed to decide how they share their data."

To

"No one in their right mind would agree to highly targeted ads (e.g., those that mix data from multiple sources)."

IMO the latter statement is incorrect.

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The YouTube algorithm that I helped build in 2011 still recommends the flat earth theory by the *hundreds of millions*. This investigation by @RawStory shows some of the real-life consequences of this badly designed AI.


This spring at SxSW, @SusanWojcicki promised "Wikipedia snippets" on debated videos. But they didn't put them on flat earth videos, and instead @YouTube is promoting merchandising such as "NASA lies - Never Trust a Snake". 2/


A few example of flat earth videos that were promoted by YouTube #today:
https://t.co/TumQiX2tlj 3/

https://t.co/uAORIJ5BYX 4/

https://t.co/yOGZ0pLfHG 5/