1. Tucker Carlson's xenophobic, racist, and bigoted content has cost him nearly all his advertisers
It's mostly an hour of MyPillow ads and promos for other Fox shows
But Fox News doesn't care
Why?
They've rigged the game
Follow along if
2. A primary source of revenue for Fox News is PEOPLE WHO NEVER WATCH FOX NEWS.
On average cable TV subscribers pay $1.72 per month for Fox News
But only 14% watch Fox News
That means for every viewer, Fox News receives a $7.75 subsidy from
3.Every channel in a cable bundle receives a subsidy from non-viewers but Fox News' is FAR HIGHER than any other non-sports channel.
Fox News ($7.75)
CNN ($3.18)
TBS ($2.79)
FX
4. These carriage fees are Fox News' PRIMARY SOURCE OF REVENUE. In 2020, Fox News made $1.6 billion off carriage fees and $1.2 billion off advertising.
So that insulates them from advertisers leaving Tucker Carlson or any other show.
5. A substantial portion of Carlson's $10 million/year salary comes from people who find his views odious
Like Carlson's decision to use his program to advance "white replacement theory" - a racist idea explicitly cited by numerous mass