The clearest sign of finding product-market fit is feeling "pull" from the market.
But what does "pull" look like?
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1/ Sign 1: A sudden inflection in organic growth
Netflix: "Where before we were struggling to get traffic, all of sudden we couldnβt keep up." - @mbrandolph
Tinder: "Downloads started to skyrocket" β @badeen
Uber: "Word of mouth was uncontrollable" β @ryangraves
2/ Sign 2: Customers ask to pay for the product before you ask
Carta: "I've been trying to get to your sales people for weeks!!! Why won't you take my money???" β @henrysward
Github: "To our surprise, users started writing to us asking βCan we pay for this??β" β @mojombo
3/ Sign 3: Users flip from excited to upset
Datadog: "When we hit early product-market fit, our users switched from being excited at all the things our product could be to them to being upset about all the things it didn't do yet." β @oliveur
3b/ Segment: "The thing that flipped was, people would previously tell us they wanted a feature, but not use it. Whereas now, people were using it and they would want a second feature." β @reinpk