I've been doing SEO for over 15 years and optimized 100's of websites.

Here are the best techniques you can use to rank higher in Google 👇

Answering the searchers' intent is key

Anyone who's doing a Google search wants 1 of 4 things.

1. Information
2. Navigation
3. Transaction
4. Comparison

Let's dive in all 4

1. Informational intent

These are queries like "turkey recipe", local weather and how-to's.

People are looking for help on how to get things done. They'll do it themselves. You just need to give them the right tools.

2. Navigational intent

People using these keywords are looking for something specific. A brand like "Hypefury" for example.

It's not hard to rank for competitors but you won't get a lot of traffic out of it. Focus on the comparison intent (which we'll talk about in a sec)

3. Transactional intent

This is used when people want to buy. The search results are littered with ads and it's pay-to-play.

It's really hard to rank high on these types of keywords AND get any meaningful organic traffic. This is where Google makes its money.